8 Typography Tips: Make your Proposals and Letters Shine
Most of use type day in and day out as we run our business. We type letters, we send out marketing materials, we write proposals and make presentations. Here some easy things you can do to make the typography in any of these materials more professional looking. Use typeface-level font styling, not software styling for bold and italics. Depending on the software you are using and the typeface, there can […]
Continue reading 8 Typography Tips: Make your Proposals and Letters Shine >Image Resolution Explained
Running a design studio means that I receive frequent requests for images. Usually it is a client requesting a jpg image. It could be a jpg image of a photo that was used within a web site design or it could be a jpg file of a completed book cover design. How are you going to use the image? I nearly always find myself replying to the request by asking […]
Continue reading Image Resolution Explained >How to Communicate with a Graphic Designer
Tell us the problem, not the solution. So you’ve decided to hire a graphic designer to design your logo, build your web site or layout the cover and interior of your book. Generally, you make this decision because you realize that working with a professional will give higher-quality results than doing it yourself. However, designers go to art school or design school and seem to speak their own lingo: white […]
Continue reading How to Communicate with a Graphic Designer >How to Keep your Brand Looking Fresh
In my last post, I wrote about the importance of consistency in branding. However, I want to take the time to also talk about ways to keep your identity and branding from looking stale. Probably the most important thing to keep in mind is that your brand is a living entity and will experience growth and change. The key is to have enough elements remain consistent that you can play […]
Continue reading How to Keep your Brand Looking Fresh >10 Questions to Help You Position Your Brand
Identifying a strong and usable brand involves both looking at yourself and looking outward to find a niche. In my first 10 questions, I focused on the introspective part of branding—helping to define yourself. These next 10 questions are aimed at discovering where there is an opportunity in the marketplace. Questions to help you position your brand Thinking of branding really goes back to the nuts & bolts of starting […]
Continue reading 10 Questions to Help You Position Your Brand >Ready to start a project?
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