Case study: Launch marketing and a fresh rebrand for SimKit 

Find out how Visible Logic helped SimKit by creating a cohesive brand and executing a launch marketing strategy, so this MedTech startup could start making sales.   About our client SimKit is a medical education company whose goal is to provide timely and efficient emergency medicine (EM) simulation training for rare procedures.  The challenge SimKit was eager to launch their new product – a 12-month digital and physical curriculum – but […]

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Tampons and Technology: How to Pitch or Sell Niche Products

We work with many technology companies—software, big data consulting, etc—to help them clarify their benefits, create a memorable brand and communicate their message. These specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it. Some of the common scenarios we assist with: Writing […]

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Jillian Manus’ Advice: To Accelerate, You Must Communicate


I’m a big fan of the new podcast The Pitch, from Gimlet Media.

I’m fairly new to podcasts, just starting to listen to them consistently over the past several months. So I’ve found myself eagerly on the hunt for podcasts around topics I’m interested in. This Spring, I was working toward the big pitch event that I took part in as part of Maine Center for Entrepreneurial Development’s Top Gun Program.

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3 Critical Elements of a Killer Tech Pitch

3 Critical Elements of a Tech Pitch

When you’re trying to find investors or make early sales for your tech startup, getting people to understand your new offering is key.

The essence of new, tech-based products and services is that they are original and based on some sort of  technology. Therefore, by their own making, they can be difficult to explain.

If no one understands what your new product or service does, or the problem it solves, they won’t be interested.

Here are three ways to overcome the potential pitfalls of pitching your tech startup.

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As Your Startup Matures, So Must Your Brand

Logo and business maturity
80% of people are going to hate your rebrand because it’s change. The question is, are you willing to sell it?

It’s a great reminder. Even if your logo is beautiful and professionally-designed, if there is compelling reason why you need to rebrand—for example your brand identity is not accurately expressing how your want to portray your business—you need to ignore the initial backlash and find an identity that you know will work for your brand.

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