Investor Decks
As a hardware and software startup, Dynamic Grid needed to communicate a highly technical business model to attract substantial outside investment.
Visible Logic developed investor decks that simplified the complex value proposition into clear, compelling messaging and visuals. These decks helped Dynamic Grid successfully raise funding through multiple stages of growth.
Brand Discovery
Dynamic Grid began as Introspective Systems. They realized that the name and their visual identity felt academic and didn’t suggest a leading-edge energy company. After using Branding Compass to help the team clarify their vision for the new brand, Visible Logic guided them through the transition from Introspective Systems to Dynamic Grid, better aligning the company’s image with its cutting-edge, future-focused technology.
Branding and Identity
After exploring many visual representations of grids, microgrids, and smart grid edge computing, the Dynamic Grid logo became a stylized honeycomb shape made up of intersecting grid lines. The logo had the fresh, cutting-edge look they wanted for their growing startup.
Product Naming and Brand Hierarchy
Dynamic Grid’s mix of software and hardware products and services made it challenging for audiences to understand its offerings. To clarify the company’s product structure, Visible Logic helped name their key products.
Website
Dynamic Grid’s website was designed to communicate clearly to diverse audiences. While their direct buyers and users have strong technical knowledge, the benefits of their solution also had to be understandable and resonate with broader audiences, such as policymakers, partners, and potential investors.
Before and After
Before
After
Key Graphics and Animations
Rather than rely on long paragraphs of text, illustrations and animations quickly show the interconnected nature of their system.
Their distinct styling is now part of Dynamic Grid’s visual brand system, reinforcing their brand every time the graphics are seen.
