How to Properly Set up Google Analytics

Setting up Google Analytics will allow you to start collecting valuable data from your website. A free service offered by Google, Analytics will show insights into a website’s traffic and what actions the users are taking while navigating around the web pages.  Creation The first step is to create your account and login simply. Following this link, you will be able to create your account by clicking “Start for free,” or if you already have an account, you can log in by clicking “Sign in to Analytics.” You will then need to set up the property for your account. The property will represent your website and act as a data collection point for Analytics. This property will need a name and will also require a time zone to be selected. A Tracking ID is produced that is unique to this property, and a Site Tag that will need to be installed on your website. It is also required here to […]

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Get Your Website Built Without Getting Burned

Have you been burned by a website project? Wrapped up a project to find it wasn’t what you expected? It’s difficult for business owners to know how to select the best team or person to create their website. Understanding what you need and the types of services available will help you make the best selection for your business.

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Do I Need A Privacy Policy on My Website?

Privacy Policy

When we work on web sites for our clients one of things I always ask is for them to provide content for a privacy policy. Many of our clients are surprised that we are asking for this as they may not have a policy written up, even if they already have a web site live for their business.

To help you understand why you need a privacy policy and the important details you should consider, I asked Adam Nyhan to provide some insight. Adam Nyhan is an attorney affiliated with Opticliff Law, LLC and a former General Counsel at a New York software firm.

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Visible Logic Welcomes Liz Seward and Kyle Erwin

I’m excited to announce that we have two new employees here at Visible Logic! Liz Seward has joined us a marketing manager. Liz has worked with Visible Logic on several projects including Maine Startup and Create Week and the Maine Marathon, and now she will be a regular team member. Liz’s background and strengths will have her coordinating marketing activities for our clients, assisting with strategic communications for our larger clients and helped internally with project management and marketing of Visible Logic, Mail on the Mark and Branding Compass. We also welcome Kyle Erwin as a junior designer. Kyle has recently moved to Maine from Minnesota by way of Korea. Kyle will be assisting with the wide variety of design activities that take place here, including: logo design, web site design, social media graphics, infographics and more! Devon Clough has moved out of state, but she will continue to join us occasionally on projects. The addition of new staff had […]

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