10 Questions to Help you Identify Your Brand
Branding can be a complex subject. As a designer, I tend to focus on the look & feel of a brand, but there is much more to it than that. Creating a unique and memorable brand will make you (your company or product) stand out. However figuring who you are, can be a difficult job. And it’s essential to do this work before developing any graphic systems. The process involves […]
Continue reading 10 Questions to Help you Identify Your Brand >5 Tips for Working with Fonts
Most small business owners find themselves creating their own proposals, presentations, reports and memos. They don’t have the time or the money to have a designer available to create everything. Here are few tips to use fonts wisely so your materials still look professional. Limit the number of fonts. That long list of typefaces that comes up when you go to choose a font can be mesmerizing. However, stick to […]
Continue reading 5 Tips for Working with Fonts >Email Marketing Proven to Build Loyalty
A recent study shows that permission-based email campaigns overwhelmingly have a positive influence on consumer behavior. The study of 1517 consumers, completed by marketing agency Epsilon, showed that 57% of consumers feel they have a more positive impression of companies when they receive email from them. In addition, email builds consumer loyalty, increases purchasing both on- and off-line, and generates a positive impression of the sending company. Highlights of the […]
Continue reading Email Marketing Proven to Build Loyalty >Good Design vs. Good Branding: Tropicana Case Study
You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions. The design changes For years, Tropicana used their image of the straw in the orange to suggest a fresh-from-the-orchard taste. That image was backed up by a […]
Continue reading Good Design vs. Good Branding: Tropicana Case Study >The Power of Color in Branding
Most companies have a “corporate color” or color palette. This is generally the color or colors used in the logo. The designer usually picks a Pantone (PMS) color, and also selects CMYK and RGB equivalents. But why stop with just a splash of color on your logo? Consider using more color to create an impact beyond the logo. A classic example: Tiffany & Co Blue Box Tiffany & Co introduced […]
Continue reading The Power of Color in Branding >Ready to start a project?
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