The Visible Logic approach to SEO

If you use your website to get more customers, getting more people to visit your website is likely high on your list. That’s where SEO comes in. 

SEO encompasses many different strategies, and a lot of marketers have strong – and often conflicting – ideas about what can improve a website’s SEO. 

Read on to learn about SEO, our approach to SEO, and how we help our clients improve their SEO.


Our Maine startup branding and marketing projects

We are proud to be based in Portland, Maine. But what does it mean to be a branding and marketing firm in Maine? 

Being Maine-based isn’t just about being physically located in Maine. Our Maine startup branding and marketing projects contribute to the Maine spirit of collaboration and innovation. That’s why we love working with Maine startups to help them grow and continue making Maine a special place for businesses.


ScanPower website redesign wins award

Visible Logic has recently launched a redesigned website for ScanPower, and we’re happy to report that the new website was selected for a Gold AVA Digital Award in the category of B2B website. 

ScanPower is a SaaS company that provides software that helps Amazon sellers simplify and scale their business.


Case Study: Cohesive Rebranding After Acquisition for a Texas Roofer

Roof Master is a roofing company based in Lubbock, Texas that specializes in repairing and replacing roofs with weather-related damage. With new ownership, Roof Master faced the challenge of rebranding after acquisition. They reached out to Visible Logic to better differentiate the business from other local competitors.  Roof Master knew that they excelled at helping people navigate roof repair insurance claims. We helped Roof Master create messaging and a visual […]


Case study: Launch marketing and a fresh rebrand for SimKit 

Find out how Visible Logic helped SimKit by creating a cohesive brand and executing a launch marketing strategy, so this MedTech startup could start making sales.   About our client SimKit is a medical education company whose goal is to provide timely and efficient emergency medicine (EM) simulation training for rare procedures.  The challenge SimKit was eager to launch their new product – a 12-month digital and physical curriculum – but […]


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