Is your business idea hard to explain and confusing to prospects? We can help. Download our e-book.

What are the best calls to action for B2B businesses?

What is the best call-to-action (CTA) you can use? Calls-to-action, like “buy now” or “request a demo” are often treated as an afterthought. After all, you just wrote a whole landing page to convince someone to request a demo, so does the exact wording of the request matter? The answer is yes, it does matter. It matters a lot.

Read on to learn about what factors go into choosing the right call-to-action.


7 SEO Tips for Software Startups 

Most startups have one goal on their mind – growth. And a great way to grow your potential customer base is to drive more people to your website. That’s where SEO comes in. Read on to learn 7 SEO tips for software startups. 


The Visible Logic approach to SEO

If you use your website to get more customers, getting more people to visit your website is likely high on your list. That’s where SEO comes in. 

SEO encompasses many different strategies, and a lot of marketers have strong – and often conflicting – ideas about what can improve a website’s SEO. 

Read on to learn about SEO, our approach to SEO, and how we help our clients improve their SEO.


Our Maine startup branding and marketing projects

We are proud to be based in Portland, Maine. But what does it mean to be a branding and marketing firm in Maine? 

Being Maine-based isn’t just about being physically located in Maine. Our Maine startup branding and marketing projects contribute to the Maine spirit of collaboration and innovation. That’s why we love working with Maine startups to help them grow and continue making Maine a special place for businesses.


ScanPower website redesign wins award

Visible Logic has recently launched a redesigned website for ScanPower, and we’re happy to report that the new website was selected for a Gold AVA Digital Award in the category of B2B website. 

ScanPower is a SaaS company that provides software that helps Amazon sellers simplify and scale their business.


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