Case Study: Cohesive Rebranding After Acquisition for a Texas Roofer

Roof Master is a roofing company based in Lubbock, Texas that specializes in repairing and replacing roofs with weather-related damage. With new ownership, Roof Master faced the challenge of rebranding after acquisition. They reached out to Visible Logic to better differentiate the business from other local competitors.  Roof Master knew that they excelled at helping people navigate roof repair insurance claims. We helped Roof Master create messaging and a visual […]

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Case study: Launch marketing and a fresh rebrand for SimKit 

Find out how Visible Logic helped SimKit by creating a cohesive brand and executing a launch marketing strategy, so this MedTech startup could start making sales.   About our client SimKit is a medical education company whose goal is to provide timely and efficient emergency medicine (EM) simulation training for rare procedures.  The challenge SimKit was eager to launch their new product – a 12-month digital and physical curriculum – but […]

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The overlooked steps to mastering PPC conversions

Pay-per-click (PPC) campaigns, usually in the form of Google Adwords can be an effective way to reach your target audience.  What we like about PPC is that if someone is searching for something, they are actively showing an intent to buy. By contrast, if you put an offer into someone’s social media feed, or even tell them about your business at a networking event, they may not be an ideal […]

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What is brand positioning?

A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]

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Our Approach to SEO (Search Engine Optimization)

It’s essential that search engines can find your website.  Unless there is a real technical problem, your site probably can be found on search, and it’s just a matter of what search terms will bring up your site and how close you are to the top of the list. Basic SEO We build well-coded sites and always make it easy to add metadata.  The text on your site in your […]

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