About Us

As a business owner herself, Emily shares a certain kinship with the entrepreneurs and innovators who make up Visible Logic’s roster of clients. She appreciates their motives, speaks their language and comprehends their challenges. This sort of understanding is essential in her role of setting the strategic and creative direction for each project Visible Logic takes on.

Emily’s innate ability to bring clarity to complex brands through words and visuals has earned her numerous awards from Graphic Design USA and a spot in Goldman Sachs’ prestigious 10,000 Small Business program. Emily loves the challenge of taking a new or unique product or service and molding it into a tangible brand. When not running Visible Logic or her branding software company Branding Compass, Emily can be found running (and biking) the streets of Portland.

Explore Emily’s past speaking engagements and booking information

A logistical leader who has partnered with brands such as Nike and Neiman Marcus, Lauren now brings her creative spirit, analytical mind and eye for detail to her role as our account manager. Lauren provides a critical connection between Visible Logic and all of our clients. Her clear communication and strategic planning ensures each project moves forward and meets its goals. From onboarding to launch — and every step in between — Lauren is always in the middle of the action. In fact, the only time she is on the sideline is when she’s cheering on her two sons at their sporting events.

In an industry where the trend is for people to specialize in web design or development, DeAnne is a rare talent that has mastered both. With a BFA in graphic design and a decade of WordPress development experience, DeAnne builds web experiences that marry great design with superior usability.

She’s had extensive training in web accessibility, keeping inclusivity in mind at every stage of design to create sites that work well for everyone. But she doesn’t just build websites, she trains clients on how to use and maintain them. In addition to web projects, DeAnne keeps busy by developing identity systems and brand strategies, designing logos and letterheads, beekeeping, roller skating and scouring antique shops for obscure records from the 50s and 60s.

Barbara brings 15 years of expertise in SEO, content strategy, and branding to her role in Content Marketing at Visible Logic. Since beginning her career in 2011, she has partnered with clients across industries, including e-commerce, finance, and healthcare, with a strong recent focus on B2B and SaaS.

Her passion lies in SEO and content, specifically helping businesses connect with the right audiences online. Barbara thrives on translating complex strategies into clear, measurable actions that elevate visibility, drive engagement, and build stronger brand connections in the digital space.

Outside of work, Barbara is enjoying life as a new mom and cherishes time with her family and baby.

Peter brings a fresh perspective and problem-solving mindset to Visible Logic’s design team. With a keen eye for typography and masterful command of Adobe Creative Suite, he excels at uncovering the essential elements that make brands distinctive and memorable. Since joining in 2024, Peter has made significant contributions to major projects, drawing from his experience serving clients throughout the Kalamazoo area while working with Western Michigan University’s design center.

His approach to rebranding is like solving a complex puzzle—methodically analyzing each piece to reveal hidden opportunities that strengthen visual identities. Peter’s collaborative spirit and dedication to understanding client needs helps organizations rediscover the power of their message and present it with renewed confidence. When he’s not crafting compelling designs, you’ll find him roller skating to disco beats, creating intricate cross-stitch patterns, or exploring the artistic possibilities of polymer clay.

Emily brings a strong editorial background and a strategic approach to content marketing to her role as a content writer at Visible Logic. With experience in SEO, AEO, digital publishing, and e-commerce, Emily brings both editorial judgment and search strategy to her work, helping clients turn specialized topics into clear, useful content that connects with the right audience.

Before joining Visible Logic, Emily worked with national lifestyle publications, e-commerce brands, and digital marketing teams, creating SEO articles, website copy, product content, campaign assets, and more. Her background in journalism, content strategy, and environmental and plant science gives her a thoughtful, research-driven approach to writing, especially when helping brands explain technical subjects and clarify complex ideas.

Outside of work, Emily can usually be found tending to her houseplants and garden, spending time with her cats, or reading.

Greg brings 15+ years of expertise to Visible Logic as a digital marketing and PPC specialist. With a focus on Google Ads, pay-per-click, and search engine marketing, Greg excels in account audits and professional communication. His background in writing and journalism enables him to explain complex concepts with clarity and ease. Greg’s experience spans various industries, including SaaS, financial, technology, higher education, and automotive, where he provides succinct, helpful, and reliable work to improve ROI for clients.

Outside of his professional life, Greg is an accomplished writer and mixologist. He authored the book “New Mexico Cocktails” and has been a columnist for Cigar & Spirits magazine for eight years. His cocktail blog earned him recognition as a Top 5 Blogger in Albuquerque and a Featured Mixologist in Chilled Magazine. This blend of marketing expertise and creative passion allows Greg to bring a unique perspective to his work, fostering confidence in clients and driving exceptional results in digital marketing campaigns

Jason, our analytics architect, brings more than two decades of expertise in the ever-evolving field of digital analytics. As Google Analytics has become increasingly complex, Jason’s role has become crucial in helping clients navigate and leverage this powerful tool effectively. His primary focus is on setting up analytics and reporting systems, and then guiding clients in understanding and applying the insights gained from these reports.

With a diverse background spanning industries such as automotive, education, retail, insurance, healthcare, and travel, Jason has worked with clients ranging from the American Diabetes Association to Yahoo!. His expertise extends beyond Google Analytics to include SEO, DevOps, web performance, and security. Jason’s greatest strength lies in finding simple solutions to complex data problems, using his wide-ranging technical skills to unravel intricate issues. His passion for problem-solving and data analysis not only brings clarity to complex brands but also helps clients make informed decisions in a data-rich world. When not demystifying data for clients, Jason enjoys traveling and playing music, bringing a well-rounded perspective to his analytical work.

Greg’s specialty is SEO-driven blog writing. He’s good at showing off your industry knowledge, ranking for critical keywords, and helping our clients attract more customers. Greg assists with content-driven marketing campaigns to ensure that the copy is compelling to read while attracting more web traffic to increase your company’s sales. 

After years of working in-house doing content-driven marketing for an office supply business, he strongly understands the small business market.

Jenny started her professional writing career as a journalist focusing on local business, government, and arts and culture. She then moved into technical writing, focusing on blog posts, case studies, and “how to” instructions. She is comfortable interviewing subjects, doing research and writing both long and short form content.

Jenny has an MBA in marketing and has strong experience writing about personal finance, fundraising, and accounting.