Case study: Nonprofit marketing and branding for MTI

Maine Technology Institute (MTI) is a state-funded, public-private partnership that gives funding to Maine entrepreneurs that are developing innovative businesses, products, and services.

As a critical part of funding innovative business in Maine, MTI partners with entrepreneurs, publicly-traded companies, nonprofits, government organizations, trade groups, venture capital firms, and more. This mix of audiences presents some branding and marketing challenges.

Read on to learn more about how we’ve been helping MTI with nonprofit branding and marketing projects since 2018.


Case Study: Cohesive Rebranding After Acquisition for a Texas Roofer

Roof Master is a roofing company based in Lubbock, Texas that specializes in repairing and replacing roofs with weather-related damage. With new ownership, Roof Master faced the challenge of rebranding after acquisition. They reached out to Visible Logic to better differentiate the business from other local competitors.  Roof Master knew that they excelled at helping people navigate roof repair insurance claims. We helped Roof Master create messaging and a visual […]


What is brand positioning?

A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]


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