Case Study: Cohesive Rebranding After Acquisition for a Texas Roofer

Roof Master is a roofing company based in Lubbock, Texas that specializes in repairing and replacing roofs with weather-related damage. With new ownership, Roof Master faced the challenge of rebranding after acquisition. They reached out to Visible Logic to better differentiate the business from other local competitors.  Roof Master knew that they excelled at helping people navigate roof repair insurance claims. We helped Roof Master create messaging and a visual […]

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What is brand positioning?

A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]

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Why Startups Fail: No Clear Differentiator

I recently viewed this video created by the University of Chicago’s Business School. It highlights three Professors of Entrepreneurship as they talk about why so many startups fail.

The video is about 30 minutes long but within the first eight minutes it becomes clear that one of the main reasons startups fail is because the business owner or founder is unable to explain clearly what their differentiators are.

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Profits, Revenues, Pricing, Branding: The Ripple Effect

Revenues, Profits, Pricing, Branding

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may find yourself walking through this type of scenario in your head:

I need to raise the profitability of my business. You can raise profitability two main ways: by reducing expenses or increasing revenues. If you’re already negotiating with vendors and skimping on non-required items you need to start focusing on increasing revenues. So you realize…

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