What Should Your Logo Do For You?

Last week I was at an in-person networking event of the LinkedIn Maine Entrepreneurs group. I met someone who had recently started their own company and he told me that he gave up on trying to get a logo designed and decided to move ahead without a logo. I’m not going to mention names or go into the details of his business, as it’s not important for this story, but […]

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Your Logo Sucks. Keep It or Redesign It?

Many entrepreneurs feel the pinch when starting a new business. They can’t afford a professional logo, so they rely on DIY logo design or low cost logos. Or, they have so much to do that they get business cards printed and a web site up before developing a real logo. When their business starts to grow and shows signs of success, they step back and reassess their logo. You may […]

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Networking & Building Brand Identity

If you’re working to build your business, you’re probably working on sales and marketing through networking. Networking can be done in person with events like Chamber of Commerce meetings, or online with social media tools such as Facebook or Linkedin. When you’re out there networking, remember the relationship between building your brand and building your network. Working the two together can improve your results. Similarities What are some of the […]

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Image Resolution Explained

Running a design studio means that I receive frequent requests for images. Usually it is a client requesting a jpg image. It could be a jpg image of a photo that was used within a web site design or it could be a jpg file of a completed book cover design. How are you going to use the image? I nearly always find myself replying to the request by asking […]

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How to Communicate with a Graphic Designer

Tell us the problem, not the solution. So you’ve decided to hire a graphic designer to design your logo, build your web site or layout the cover and interior of your book. Generally, you make this decision because you realize that working with a professional will give higher-quality results than doing it yourself. However, designers go to art school or design school and seem to speak their own lingo: white […]

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