How to Properly Set up Google Analytics

Setting up Google Analytics will allow you to start collecting valuable data from your website. A free service offered by Google, Analytics will show insights into a website’s traffic and what actions the users are taking while navigating around the web pages.  Creation The first step is to create your account and login simply. Following this link, you will be able to create your account by clicking “Start for free,” or if you already have an account, you can log in by clicking “Sign in to Analytics.” You will then need to set up the property for your account. The property will represent your website and act as a data collection point for Analytics. This property will need a name and will also require a time zone to be selected. A Tracking ID is produced that is unique to this property, and a Site Tag that will need to be installed on your website. It is also required here to […]

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Five Reasons to Rebrand Your Business

“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces.  There’s no question that rebranding your business is challenging. Rebrands take hard work, and there are real costs in terms of time and expenses to consider. Also, the process can force you to examine some of the not-so-ideal parts of your business. But a good rebranding will inject new energy into a company and its customers. There’s no exact formula for determining when to rebrand. Most often, the need for a rebrand is created by some event or circumstance your company encounters. Here are five common ones.  #1 – Your company has changed significantly. As your company grows and matures, you may add […]

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Website Redesign: MainePERS

The Maine Public Employees Retirement System (MainePERS) helps public employees prepare for retirement. After a new logo was designed by Visible Logic, their website needed an upgrade too. But the site needed more than just a new look. Here are the four most impactful improvements we made to improve the site. Before After Design Updates The old MainePERS site design was extremely dated-looking, using drop shadows, outdated graphics, and poor stock photos. Their antiquated design made them look less credible and was not what you would expect from an organization that makes important financial and investment decisions. The colors, fonts, and styles didn’t match their new branding and varied widely. Visible Logic redesigned the site, making it clean, friendly, and professional-looking. The new site matches the design styles established and used for their new building, handbooks, and other printed materials. The old site was also was not mobile friendly and hard to navigate. The site is now responsive and can […]

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Case Study: Maine Marathon Rebrand

About our client The Maine Marathon is the largest annual event of the Maine Track Club. In 2016, entering its 26th year, a new race director took over and was eager to update the brand. The event donates over $100,000 to Maine charities each year, and they wanted to increase their charitable giving by boosting race registrations and attracting more partnerships. Visible Logic updated the brand identity, revamped the website, and used email marketing and social media to achieve a record-breaking increase in signups. The Challenge In a world increasingly filled with glitzy half marathons, triathlons, and color runs, the Maine Marathon had been experiencing a decrease in race registrations for the past two years. The long-time race director and existing volunteer team had focused on executing a great race day experience. Still, they had not prioritized having a professional brand image or actively marketing the event to potential participants. The logo looked dated and didn’t accurately convey the quality […]

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Branding Changes to Make When Adding New Products

Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers.  It’s important not to overlook the impact a new product or service has on a brand.  Different approaches to rebranding as your business expands Two Visible Logic clients recently faced this challenge as their respective companies grew.  Example: Group MarketShare Group MarketShare offers software that enables insurance providers to securely share market information. Their company name and software both used that name. As they began looking to apply their technology to other industries they realized these new applications may need new brand names. So, they wanted to separate the name of their software from the name of their company, which raised the question: […]

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