How to Successfully Communicate and Launch Your Rebrand

Rebranding a business or organization is a challenging and exhilarating process. It’s exciting to shed an old brand that no longer fits and replace it with an upgraded or new brand. Most rebranding efforts involve a small group of team members. Here’s how to share the news with internal and external audiences so that the launch of the new brand is a success. Open communication leads to a more successful launch of a new brand Usually, a rebranding project involves a group of key employees from the leadership tier of the organization and people from marketing or communications. This makes sense because rebranding is an important strategic decision for an organization. However, being too insular with your process means that you miss out on essential insights from other sources. Additionally, it can tell the result feels thrust upon and therefore rebelled against by people who were excluded from the process. There are five key ways you’ll want to communicate about […]

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How to Hire the Right Person to Build the Website You Need

Have you been burned by a website project? Wrapped up a project to find it wasn’t what you expected? It’s difficult for business owners to know how to select the best team or person to create their website. Understanding what you need and the types of services available will help you make the best selection for your business.

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What Website Size Fits Your Business Needs — XS, S, M, L, or XL?

Websites come in all sizes. The right site for your business is the one that fits your goals. From extra-small to extra-large, websites come in all shapes and sizes. The size, complexity, and cost of a website can be determined by how many pages you have, the functionality, and whether you are using a pre-made theme or designing something from scratch. What’s important is that you see ROI (Return on Investment) from what you spend creating your website. It should serve your goals. Don’t underestimate the value of your website. Even if your website is not set for direct sales, I will bet that nearly every prospect went to your website before they interacted with you. If your site doesn’t come up in search, or if a prospect felt your website didn’t look professional, you probably will never know about that lost business. Below you will see samples of several websites we’ve built recently to understand how websites of all […]

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Website Menus: Navigating Your Site in an Expected Way

Website menus can make it easy (or hard) for people to find what they are looking for on your site. If they can’t find what they came for, they may bounce to a competitor instead. To create the best experience for your visitors, make sure they can navigate your site in a way that makes sense.  Your menus should be thoughtful and standardized. A good menu starts with a sitemap Organizing your site’s content should be one of the first things to consider when planning a website design. Start by listing out all the planned pages on your site. Then review the list to determine what pages can be grouped based on the content.  The relationship between pages looks like a family tree or an org chart. The top-level pages are parents, the pages under that are children, next are grandchildren, and so on. You can also call these top-level , second-level, third-level pages, etc. You can use sitemap software […]

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Who Should You Hire to Create Your Website? Freelancer, Agency, Designer, or Developer?

Who you choose and how you should create your website is one of the most confusing yet essential purchases you’ll need to make as a business owner. It’s a critical and potentially expensive decision, and most business owners don’t have the knowledge or experience to do the proper research or evaluate options. Websites can cost $500 to $50,000 (part of what’s so confusing about them!), so the wrong decision can be a costly mistake. The wrong partner will likely lead to a frustrating process and potentially poor results. In some cases, you could have a lot of expense and little to show for it. Should you create your website? To begin, you may be considering a DIY platform like SquareSpace or Wix rather than hiring a professional to create your site for you. Should you spend thousands of dollars when you could do it yourself for free? Unless you happen to have experience with web design, it’s doubtful you’ll be able […]

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