Rebrand, Refresh or Remain Steady

When people come to us, they often wonder if they should rebrand. Maybe they need to refresh their current brand? Or is that all a mistake and they should remain with their existing brand? Some of this is just semantics, but some of it is an important strategy. Why you should remain consistent with your brand There is good reason to be wary of changing your brand too frequently.  Consistency is essential in branding. It usually takes multiple touchpoints for someone to recognize and trust your brand. Once you are remembered and trustworthy, you can begin the sales process. Face it; you’re not going to make a sale if people don’t fully understand who you are, what you do, or they don’t trust you. You may be tired of seeing the same colors and fonts, but your prospects are probably not as bored of it as you are. Even as you work to maintain consistency, remember that all brands are […]

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The Best Contact Form For Your WordPress Website

A contact form on your website is so basic that you may not even give it much thought. But they are often a critical piece of your website functionality. Your contact form may be the first interaction you have with a prospect. So they should look good and work flawlessly—ensuring you receive every submission. Why do I need a form? Why can’t I just have an email link? You could list your email address and have people click on the link to contact you, but we don’t recommend it.  With this setup, when someone clicks on your email address, it will open a mail client on the user’s computer. So it may launch MacMail, Outlook, or whatever tool they use to send and receive email. However, not everyone has a mail client set-up. For example, the website visitor might be using a device at a public place or having multiple email accounts, like personal vs. work.  A form ensures they […]

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What’s the Difference Between Good and Bad Hosting?

Whenever you have a website, you need web hosting. Sometimes hosting is bundled with your web software (e.g., Wix, Squarespace, Shopify), but you’ll need to find a company to host your site if you’re using WordPress. What is website hosting? Your web host holds the files for your website, like your graphics, the database, the software, etc. These are large computer systems, and you want them to run reliably for you.  Run away from anyone who says they have servers in their basement that will host your website! Your web design firm may offer you hosting, but they are (nearly always) reselling hosting plans from a dedicated website hosting company. Hosting requires a significant investment in computer hardware and a team with specialized knowledge to maintain and run them efficiently. What to look for in a good web host Uptime ​​At the most basic level, you want your hosting to be running and functional so that people can access your […]

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How Much Does a Website Cost? Try Our Free Website Cost Estimator Tool

Every business needs a website, but pricing for websites can be confusing. We decided to pull back the curtain to help you understand how we estimate the costs of designing and building a website. How much does it cost to create a website? Here are the factors that affect the cost of a website: the design writing and creating other content functionality of the site how it needs to support your marketing activities fees for licenses, plugins and ongoing maintenance The design or look and feel of the site It doesn’t cost more to have a beautifully designed site rather than an ugly one. But since we’re professional designers focusing on branding, we take a strategic approach to the design. Custom design vs. prebuilt themes or templates At Visible Logic, every website we create is custom designed. We never use pre-built themes or templates. There are two main reasons why we don’t. First, we believe that small details about the […]

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How to Properly Set up Google Analytics

Setting up Google Analytics will allow you to start collecting valuable data from your website. A free service offered by Google, Analytics will show insights into a website’s traffic and what actions the users are taking while navigating around the web pages.  Creation The first step is to create your account and login simply. Following this link, you will be able to create your account by clicking “Start for free,” or if you already have an account, you can log in by clicking “Sign in to Analytics.” You will then need to set up the property for your account. The property will represent your website and act as a data collection point for Analytics. This property will need a name and will also require a time zone to be selected. A Tracking ID is produced that is unique to this property, and a Site Tag that will need to be installed on your website. It is also required here to […]

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