Do I Need A Privacy Policy on My Website?

Privacy Policy

When we work on web sites for our clients one of things I always ask is for them to provide content for a privacy policy. Many of our clients are surprised that we are asking for this as they may not have a policy written up, even if they already have a web site live for their business.

To help you understand why you need a privacy policy and the important details you should consider, I asked Adam Nyhan to provide some insight. Adam Nyhan is an attorney affiliated with Opticliff Law, LLC and a former General Counsel at a New York software firm.

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Build, Explain, Brand, Market: 4 Steps to a Successful Business Launch

Recently, I had the opportunity to work with a business owner who has been working over the past year to launch her business and define exactly how she will bring her offerings to market. I was part of a team of volunteers helping this entrepreneur who was struggling with how to present and sell her workshops that are in the area of corporate wellness. She wanted help with what benefits and messaging would resonate most with her buyers.

I tell you about this scenario as a way to demonstrate the journey many business owners go on as they build their business, develop a brand, and then market their product or service.

It’s helpful to think about this journey in four steps. And most of all, I want to show you why it’s best to complete this work in a progressive way.

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Tampons and Technology: How to Pitch or Sell Niche Products

We work with many technology companies—software, big data consulting, etc—to help them clarify their benefits, create a memorable brand and communicate their message. These specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it. Some of the common scenarios we assist with: Writing clear copy for a sales sheet so that the benefits of a software solution are understood not only by the CTO, but also to the CFO. Using words and graphics on a web site so that a complicated product or service can be understood by a gatekeeper doing preliminary research. Creating pitch decks that make an investor understand why a niche problem deserves a solution. Clarify But it’s not only entrepreneurs focusing on highly technical products or services that face this problem. Whenever you talk about your product or service, remember… Continue Reading »

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