Branding Compass Website Wins Award

Winner: 2022 American Digital Design Award Visible Logic is excited to announce the redesigned Branding Compass website was a winner in the 22nd Annual GDUSA Digital Design Awards. Graphic Design USA presents this industry award annually, formerly known as a ‘Web Design’ award. This year’s award was expanded to include online experiences like social media, email marketing, and more. The site was selected from over 2,400 other applicants, a record-breaking number of entries. The Branding Compass website and the Application UI were cited in the award. Visible Logic also won for the Raising Readers website this year. Visible Logic announced Branding Compass, a web-based application and DIY tool for small business owners and startups to build their brand, in early 2017. Since its launch, the web-based tool has grown and changed. To help our clients better understand the new capabilities, additions, and benefits of using Branding Compass, Visible Logic redesigned the Branding Compass website in 2022.

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Google Analytics Account Creation and Access

Google Analytics can provide valuable information about who visits your website, where they go, and how they got there. Creating an account is free and can give you insights into who is viewing and interacting with your site. To use Google Analytics, you’ll need a Google account. This can be a Gmail address or sign into your Google account with another email using these steps. You’ll need to have a Google-associated email to be able to be added as a user and view the data. Creating your account and tracking code The steps to begin tracking are outlined below. Full instructions can be found here. Create a Google account or sign in if you already have one. Create a Property. This is usually the name of your business or website. Select the data stream. Select web for embedding on your site. Add the Analytics tag to your site. You need to add a tag to every webpage you want to […]

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Marketing In Uncertain Times

These are unusual times. In my lifetime, we have never felt so much communal uncertainty. Every day each of us is forced to evaluate potential risky situations and try to make the best decision for ourselves. Should I attend an in-person event?Should I wear a mask?Should I make plans to travel?Will prices continue to rise with inflation? Are we headed for a recession?Is the pandemic over or not? Many routine things like going out to eat, attending business networking events, or grocery shopping are now ripe with the opportunity to overthink everything. It often boils down to:Will, I regret doing it? Will I miss out on something if I don’t do it? Is it worth it? We’re all exhausted from the decision-making (yes, it’s tiring to make too many decisions).  What does this mean if you’re trying to market your products or services? Here are four insights to consider when evaluating and planning your marketing during uncertain times. 1. Expect different results This […]

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Stand Out Branding in Real Estate

Our client, Jason Kern, takes a unique approach to his real estate business and asked Visible Logic to bring it to life by designing his logo, messaging, and developing his new website. Realtor logo design We began our work together by reviewing the logos and visual brands of other realtors and brokers in southern Maine. We saw lots of dark blues! Because most real estate agents use highly visible “for sale” signs on their listed properties, the logo of a real estate firm needs to be distinct and memorable. We helped Kern Real Estate stand out by using a unique color, orange, and a clean visual design of the monogram “K.” This logo grabs attention when you see it on a sign! Make a solid Real Estate brand by being different A real estate website with NO house listings? You bet. Nearly every real estate website features the same content: house listings in your community. They’re usually displayed and searchable […]

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Redesigned Raising Readers Website Wins Award

Before After Visible Logic recently launched a redesigned website for Raising Readers. Raising Readers is a non-profit working to improve literacy in Maine by distributing high-quality books to every child in Maine, starting at birth through age 5 at well-child visits. Pediatricians and literacy experts choose the books to be age-appropriate and high-quality. Many feature authors and illustrators with connections to Maine. Raising Readers touches every child in Maine and is genuinely part of growing up in Maine. The team at Visible Logic is so proud to have helped this organization redesign and relaunch its website! The new site is easier for the organization to use, extends the program’s impact outside of Maine, and has been recognized for its award-winning design. Winner: 2022 American Digital Design Award The website was a winner in the 22nd Annual GDUSA Digital Design Awards. Graphic Design USA presented this industry award annually, and the Raising Readers site was selected in the website design category. […]

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