Essential Elements for Your Software’s Website

After months — and perhaps even years — of developing your software or app, you’re finally ready to launch it. But the work isn’t done. You still need a website. Because, regardless of how innovative or invaluable your app or software may be, it won’t be successful without an effective website to help market, promote and sell it.  At Visible Logic, we’ve built several award-winning websites for successful software and app companies. We’ve worked with startups like ReMo, an EdTech software that won the top prize in Maine Center for Entrepreneurs’ accelerator pitch-off. We also support later-stage software companies like DAVO, which recently announced they were successfully acquired. While we custom build each website to fit the unique needs or functionality of the app or software it promotes, we’ve noticed there are several common elements to these websites — regardless of whether it’s for a financial app or educational software. Here are essential elements for your website that we incorporate […]

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Five ways to improve your professional services website

COVID-19 has made your business’ website more important than ever. Here’s how to make sure it’s up to the task. Because those in professional services sell their time instead of products, the COVID-19 pandemic has been especially devastating. How do you find leads if you can’t network or go to conferences? How do you provide a client with expertise if you can’t meet in person? What are you supposed to do if your business requires you to go into someone’s home (e.g. plumber or electrician)? Your professional services website may hold the answers to these questions. Before — because most of your business was conducted in person — your website may not have been a top priority. Now, in these times of social distancing and quarantine, it’s the critical link between your business and its clients. So, if your website has just the bare minimum or you’ve been merely “keeping the lights on”, it’s time to focus on improving it. […]

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