Case Study: Increasing Membership and Engagement for Association for Consulting Expertise (ACE)
The Association for Consulting Expertise (ACE) is a Portland-based organization that helps consultants, coaches, and other solo professionals develop their skills and network to expand their reach. ACE was experiencing declining membership and needed an event marketing strategy to reach new memberships and renew interest in the organization. Visible Logic helped ACE strengthen their messaging about membership benefits as well as setting them up with training and resources to continue […]
Read More...The overlooked steps to mastering PPC conversions
Pay-per-click (PPC) campaigns, usually in the form of Google Adwords can be an effective way to reach your target audience. What we like about PPC is that if someone is searching for something, they are actively showing an intent to buy. By contrast, if you put an offer into someone’s social media feed, or even tell them about your business at a networking event, they may not be an ideal […]
Read More...What is brand positioning?
A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]
Read More...Our Approach to Email Marketing
Year after year, email outperforms every other marketing strategy. According to 2021 data, email drives an ROI of $36 for every dollar spent, higher than any other channel. Yet too many people think it’s no longer relevant and switch to other channels that are more expensive or just don’t get results. We have been preaching about our email approach and how it relates to marketing for years and continue seeing […]
Read More...What to budget for your website on an ongoing basis
You probably thought a lot about the cost of getting a new website. When creating your website budget, including the domain name, hosting, SSL certificate, licenses, and email, don’t overlook the continuing costs to keep your site up and running. Keeping track of your licenses and renewals is important to ensure your site continues running smoothly long after launch day. Here is a breakdown of some ongoing costs to prepare […]
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