Our Approach to Email Marketing

Year after year, email outperforms every other marketing strategy. According to 2021 data, email drives an ROI of $36 for every dollar spent, higher than any other channel. Yet too many people think it’s no longer relevant and switch to other channels that are more expensive or just don’t get results. We have been preaching about our email approach and how it relates to marketing for years and continue seeing […]

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What to budget for your website on an ongoing basis

You probably thought a lot about the cost of getting a new website. When creating your website budget, including the domain name, hosting, SSL certificate, licenses, and email, don’t overlook the continuing costs to keep your site up and running. Keeping track of your licenses and renewals is important to ensure your site continues running smoothly long after launch day. Here is a breakdown of some ongoing costs to prepare […]

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Our Approach to Rebranding

Deciding whether to rebrand is a difficult decision. It can feel risky.  You’ve probably heard that consistency is essential to branding. So if consistency is good, you may think that any change to your brand is a mistake. While you certainly want to be careful with making unneeded changes to your brand, there are times when it is better to adjust something about your brand rather than carry on with […]

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Rebranding Before and Afters

There are many ways to improve your brand, from minor design enhancements to completely rebranding. Rebranding inspiration Take a look at some of our favorite before-and-afters from rebranding projects where we helped clients: refresh, redesign, and rebrand. Get some inspiration from seeing projects for software, manufacturing companies, consulting firms, trade associations, events and government agencies. Refresh your brand: Keep what’s working and make it better There are many benefits to […]

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Should you rebrand? Six questions to ask yourself

Rebranding your business is a big decision. There are many pros and cons to consider. Often a branding expert is the best person to help sort through the factors and come to the correct conclusion. A branding agency has the expertise and the outside perspective needed to make the best decision and help you decide if now is the time you should rebrand.  Here are six questions that may help […]

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