Branding Changes to Make When Adding New Products

Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers.  It’s important not to overlook the impact a new product or service has on a brand.  Different approaches to rebranding as your business expands Two Visible Logic clients recently faced this challenge as their respective companies grew.  Example: Group MarketShare Group MarketShare offers software that enables insurance providers to securely share market information. Their company name and software both used that name. As they began looking to apply their technology to other industries they realized these new applications may need new brand names. So, they wanted to separate the name of their software from the name of their company, which raised the question: […]

Read More...

Visible Logic’s Branding Expertise Reviewed on Clutch

At Visible Logic, we’re a branding and marketing agency that makes complex and unconventional businesses stand out. We provide brand consulting, design, web development, digital marketing, and content creation for B2B startups and tech-based products and services. With nearly 20 years of experience, we are experts in focusing messages, refining images, and developing creative and effective strategies to communicate.  We recently received reviews on Clutch that highlighted our excellence as a branding agency. Clutch is a B2B market research company in the heart of Washington, DC that aims to help businesses of all sizes identify and connect with the agencies they need to achieve their goals. They cover diverse industries, such as IT, advertising, and marketing, and their team of analysts conducts in-depth interviews with clients about the quality of their engagement with service providers. The first review came from an EdTech company that we helped with branding and web development services. First, we discussed the client’s vision and from […]

Read More...

Essential Elements for Your Software’s Website

After months — and perhaps even years — of developing your software or app, you’re finally ready to launch it. But the work isn’t done. You still need a website. Because, regardless of how innovative or invaluable your app or software may be, it won’t be successful without an effective website to help market, promote and sell it.  At Visible Logic, we’ve built several award-winning websites for successful software and app companies. We’ve worked with startups like ReMo, an EdTech software that won the top prize in Maine Center for Entrepreneurs’ accelerator pitch-off. We also support later-stage software companies like DAVO, which recently announced they were successfully acquired. While we custom build each website to fit the unique needs or functionality of the app or software it promotes, we’ve noticed there are several common elements to these websites — regardless of whether it’s for a financial app or educational software. Here are essential elements for your website that we incorporate […]

Read More...

Five ways to improve your professional services website

COVID-19 has made your business’ website more important than ever. Here’s how to make sure it’s up to the task. Because those in professional services sell their time instead of products, the COVID-19 pandemic has been especially devastating. How do you find leads if you can’t network or go to conferences? How do you provide a client with expertise if you can’t meet in person? What are you supposed to do if your business requires you to go into someone’s home (e.g. plumber or electrician)? Your professional services website may hold the answers to these questions. Before — because most of your business was conducted in person — your website may not have been a top priority. Now, in these times of social distancing and quarantine, it’s the critical link between your business and its clients. So, if your website has just the bare minimum or you’ve been merely “keeping the lights on”, it’s time to focus on improving it. […]

Read More...

Let’s Talk
  • Hidden
  • Hidden