Case Study: Cohesive Rebranding After Acquisition for a Texas Roofer

Roof Master is a roofing company based in Lubbock, Texas that specializes in repairing and replacing roofs with weather-related damage. With new ownership, Roof Master faced the challenge of rebranding after acquisition. They reached out to Visible Logic to better differentiate the business from other local competitors.  Roof Master knew that they excelled at helping people navigate roof repair insurance claims. We helped Roof Master create messaging and a visual […]

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Case study: Launch marketing and a fresh rebrand for SimKit 

Find out how Visible Logic helped SimKit by creating a cohesive brand and executing a launch marketing strategy, so this MedTech startup could start making sales.   About our client SimKit is a medical education company whose goal is to provide timely and efficient emergency medicine (EM) simulation training for rare procedures.  The challenge SimKit was eager to launch their new product – a 12-month digital and physical curriculum – but […]

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What is brand positioning?

A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]

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Our Approach to Rebranding

Deciding whether to rebrand is a difficult decision. It can feel risky.  You’ve probably heard that consistency is essential to branding. So if consistency is good, you may think that any change to your brand is a mistake. While you certainly want to be careful with making unneeded changes to your brand, there are times when it is better to adjust something about your brand rather than carry on with […]

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