16 Overlooked Steps that Can Make or Break your PPC Campaign

Pay-per-click advertising, also known as PPC or Google Adwords can be an effective way to draw prospects to your site. There are people out there, right now, looking for the very product or service you sell! Many small business owners make the mistake of thinking they can just turn on this type of paid advertising and they will have new customers instantly. In addition to setting up the ads themselves, there is a ton of foundational work that must be done if you want your advertising to be effective. If you skip these steps, you may be prematurely calling your campaign a failure. We recently set up some PPC ads for Branding Compass, our software that gives automated expert branding advice. We worked with our partner at Horizon Digital Marketing to help set up and monitor the campaigns, but before we turned them on, there was a huge list of items we needed to finalize. Allow 2-3 weeks to prepare… Continue Reading »


Changes are Coming to WordPress: Introducing Gutenberg

The classic WordPress WYSIWYG editor made it easy for anyone who had previously used Microsoft Word to easily create and update content in WordPress. However, over time other platforms have made the editing experience more dynamic and flexible. WordPress has been working on improvements and they are rolling out this new editor, Gutenberg, this month. Gutenberg uses a block-based system for adding, editing, and manipulating content.


Do I Need A Privacy Policy on My Website?

Privacy Policy

When we work on web sites for our clients one of things I always ask is for them to provide content for a privacy policy. Many of our clients are surprised that we are asking for this as they may not have a policy written up, even if they already have a web site live for their business.

To help you understand why you need a privacy policy and the important details you should consider, I asked Adam Nyhan to provide some insight. Adam Nyhan is an attorney affiliated with Opticliff Law, LLC and a former General Counsel at a New York software firm.