Like many software companies Group Market Share used the same brand name for their flagship product and the company itself. It is not uncommon for software companies to start this way, but then outgrow this relationship.
Read More...
If you’re dreading downtime when you switch from your old WordPress site to a new WordPress site, we have three ways to handle the situation and have you up and running without any downtime at all.
Read More...
When we work on web sites for our clients one of things I always ask is for them to provide content for a privacy policy. Many of our clients are surprised that we are asking for this as they may not have a policy written up, even if they already have a web site live for their business.
To help you understand why you need a privacy policy and the important details you should consider, I asked Adam Nyhan to provide some insight. Adam Nyhan is an attorney affiliated with Opticliff Law, LLC and a former General Counsel at a New York software firm.
Read More...
Recently, I had the opportunity to work with a business owner who has been working over the past year to launch her business and define exactly how she will bring her offerings to market. I was part of a team of volunteers helping this entrepreneur who was struggling with how to present and sell her workshops that are in the area of corporate wellness. She wanted help with what benefits and messaging would resonate most with her buyers.
I tell you about this scenario as a way to demonstrate the journey many business owners go on as they build their business, develop a brand, and then market their product or service.
It’s helpful to think about this journey in four steps. And most of all, I want to show you why it’s best to complete this work in a progressive way.
Read More...
We recently completed a redesign of the Educators’ Collaborative website. Their old site felt dated, was hard to navigate, and didn’t show potential clients the expert and personalized attention they would receive from the EC team.
Read More...