Your website needs help! Is design, messaging, functionality or SEO the problem?

Your website is critical to your business. Through the visuals and words it establishes and reinforces your brand. The functionality of the site is critical to your businesses success, especially if you have an e-commerce site or use it to book appointments and capture leads. And your website is not going to help much if it can’t be found in search. Depending on your industry and how established your business […]

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Case Study: Increasing Membership and Engagement for Association for Consulting Expertise (ACE)

The Association for Consulting Expertise (ACE) is a Portland-based organization that helps consultants, coaches, and other solo professionals develop their skills and network to expand their reach.  ACE was experiencing declining membership and needed an event marketing strategy to reach new memberships and renew interest in the organization.  Visible Logic helped ACE strengthen their messaging about membership benefits as well as setting them up with training and resources to continue […]

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The overlooked steps to mastering PPC conversions

Pay-per-click (PPC) campaigns, usually in the form of Google Adwords can be an effective way to reach your target audience.  What we like about PPC is that if someone is searching for something, they are actively showing an intent to buy. By contrast, if you put an offer into someone’s social media feed, or even tell them about your business at a networking event, they may not be an ideal […]

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What is brand positioning?

A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […]

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Our Approach to Email Marketing

Year after year, email outperforms every other marketing strategy. According to 2021 data, email drives an ROI of $36 for every dollar spent, higher than any other channel. Yet too many people think it’s no longer relevant and switch to other channels that are more expensive or just don’t get results. We have been preaching about our email approach and how it relates to marketing for years and continue seeing […]

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