Marketing Not Working? 3 Signs You Need to Fix Your Branding First.

A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t easy. If you don’t have a consistent visual identity, you need extra touchpoints to build brand recognition.  Taking time to clarify and formalize your brand—including your visual style, tone of voice, and critical messages—is crucial to making your marketing more effective. 3 signs that your marketing problems are branding problems. 1. Poor landing page conversions on your PPC campaigns In a pay-per-click campaign, there are many steps along the way from search to sale. If you feel confident that you have the right keywords and get traffic to your landing […]

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Who should have access to your website?

Your website is critical to your business, and you should be careful who you allow to access the administrative back end of your site. You may have employees or outside vendors who contribute articles, make updates or maintain your site’s themes and plugins. One of the benefits of WordPress is that you can easily set up new users and give them the specific access they need (and nothing more). The basics of WordPress security and access rights Don’t share your login with others. Create a new account for anyone who will access the admin dashboard. But, you don’t have to give everyone the same access and privileges. A typical WordPress website may have pages, a blog, forms, and an array of plugins all doing different functions. Now think of your editors, authors, contributors, and admins. Each user needs access to the WordPress dashboard, but access levels should vary.  We recommend that you follow the Principle of Least Privilege. What is […]

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Avoid Disappointment: Design, Development, and Content Will Make Your Website Successful

Every website combines design, content, and technology to bring it to life. The difference between a successful website and an ineffective site is usually because one or more of these factors has not been adequately considered. Design The design of a website refers to what it looks like. The colors that are used, the typography, the style and size of the images, what the navigation looks like, and how the elements are arranged on the page are all part of the site’s design.  Like any other type of design, website design relies on many small choices to add up to the finished whole. For example, adjusting any of the following will affect the final impression of a website: Are the colors bright or muted, monochromatic or multi-colored? Do the elements feel crowded or is there lots of white space? What fonts are used and how big are the headings, subheads and body type? What is the style of any imagery—photographs, […]

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Rebrand, Refresh or Remain Steady

When people come to us, they often wonder if they should rebrand. Maybe they need to refresh their current brand? Or is that all a mistake and they should remain with their existing brand? Some of this is just semantics, but some of it is an important strategy. Why you should remain consistent with your brand There is good reason to be wary of changing your brand too frequently.  Consistency is essential in branding. It usually takes multiple touchpoints for someone to recognize and trust your brand. Once you are remembered and trustworthy, you can begin the sales process. Face it; you’re not going to make a sale if people don’t fully understand who you are, what you do, or they don’t trust you. You may be tired of seeing the same colors and fonts, but your prospects are probably not as bored of it as you are. Even as you work to maintain consistency, remember that all brands are […]

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The Best Contact Form For Your WordPress Website

A contact form on your website is so basic that you may not even give it much thought. But they are often a critical piece of your website functionality. Your contact form may be the first interaction you have with a prospect. So they should look good and work flawlessly—ensuring you receive every submission. Why do I need a form? Why can’t I just have an email link? You could list your email address and have people click on the link to contact you, but we don’t recommend it.  With this setup, when someone clicks on your email address, it will open a mail client on the user’s computer. So it may launch MacMail, Outlook, or whatever tool they use to send and receive email. However, not everyone has a mail client set-up. For example, the website visitor might be using a device at a public place or having multiple email accounts, like personal vs. work.  A form ensures they […]

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