The B2B logo design process

A logo is a graphic, but it’s so much more. Logos are the face of your brand, and act as a homing beacon to attract your target audience. That’s why the B2B logo design process starts long before we start actually designing.

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99 Things Your Graphic Designer Can Do For You

99ThingsMake it pretty.

It’s a statement that most graphic designers hate to hear. As a group we get sick of feeling like design is just decoration. If you work with a highly qualified, experienced and well-rounded designer, you should expect so much more.

Designers don’t just make things look pretty…

  1. I take a vague idea that’s in your head and make it a reality.
  2. I make your text easier to read.
  3. I educate your buyers.
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Is Your Logo Important? McDonalds Vs. Zappos

As a follow up to my last post setting out to define some of the terms that are used within conversations about branding, I want to give some examples of brands that have a logo that is central to their entire brand, and others who have their brand much more defined by other elements.

As I started out saying in my last post, there seems to be an ongoing argument about how important a logo is to a brand. Is your logo the same as your brand? Is a logo a part of your brand? Is your logo completely inconsequential to your brand? I would answer that it depends on what you’ve done with your logo along with other elements that make up your brand.

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