Our Approach to Email Marketing

Year after year, email outperforms every other marketing strategy. According to 2021 data, email drives an ROI of $36 for every dollar spent, higher than any other channel. Yet too many people think it’s no longer relevant and switch to other channels that are more expensive or just don’t get results. We have been preaching about our email approach and how it relates to marketing for years and continue seeing […]

Read More...

What Web Browsers (and Devices) Are Your Website Viewers Using?

The video below has been widely shared on LinkedIn and is a great animation showing how different web browsers have dominated over time.  Understanding how users access your site has a lot of value. If you know which browsers they are using and what type of devices they view your site, you can ensure your site looks the best and is working correctly for most of your users. Not all […]

Read More...

Google Analytics Account Creation and Access

Google Analytics can provide valuable information about who visits your website, where they go, and how they got there. Creating an account is free and can give you insights into who is viewing and interacting with your site. To use Google Analytics, you’ll need a Google account. This can be a Gmail address or sign into your Google account with another email using these steps. You’ll need to have a […]

Read More...

Marketing In Uncertain Times

These are unusual times. In my lifetime, we have never felt so much communal uncertainty. Every day each of us is forced to evaluate potential risky situations and try to make the best decision for ourselves. Should I attend an in-person event?Should I wear a mask?Should I make plans to travel?Will prices continue to rise with inflation? Are we headed for a recession?Is the pandemic over or not? Many routine things […]

Read More...

Marketing Not Working? 3 Signs You Need to Fix Your Branding First.

A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t […]

Read More...

Let’s Talk