How important is SEO for referral businesses?

SEO is a long term strategy that is constantly changing. Some businesses need to devote many resources to SEO in order to make a dent in their competitive landscape. For other businesses, pouring resources into SEO can mean that you’re wasting money and time.

Read on to learn about how much SEO strategy you should invest in for your website.


The Visible Logic approach to SEO

If you use your website to get more customers, getting more people to visit your website is likely high on your list. That’s where SEO comes in. 

SEO encompasses many different strategies, and a lot of marketers have strong – and often conflicting – ideas about what can improve a website’s SEO. 

Read on to learn about SEO, our approach to SEO, and how we help our clients improve their SEO.


Our Approach to Email Marketing

Year after year, email outperforms every other marketing strategy. According to 2021 data, email drives an ROI of $36 for every dollar spent, higher than any other channel. Yet too many people think it’s no longer relevant and switch to other channels that are more expensive or just don’t get results. We have been preaching about our email approach and how it relates to marketing for years and continue seeing […]


What Web Browsers (and Devices) Are Your Website Viewers Using?

The video below has been widely shared on LinkedIn and is a great animation showing how different web browsers have dominated over time.  Understanding how users access your site has a lot of value. If you know which browsers they are using and what type of devices they view your site, you can ensure your site looks the best and is working correctly for most of your users. Not all […]


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