Case Study: Cohesive Rebranding After Acquisition for a Texas Roofer

Roof Master is a roofing company based in Lubbock, Texas that specializes in repairing and replacing roofs with weather-related damage. With new ownership, Roof Master faced the challenge of rebranding after acquisition. They reached out to Visible Logic to better differentiate the business from other local competitors.  Roof Master knew that they excelled at helping people navigate roof repair insurance claims. We helped Roof Master create messaging and a visual […]

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Case study: Launch marketing and a fresh rebrand for SimKit 

Find out how Visible Logic helped SimKit by creating a cohesive brand and executing a launch marketing strategy, so this MedTech startup could start making sales.   About our client SimKit is a medical education company whose goal is to provide timely and efficient emergency medicine (EM) simulation training for rare procedures.  The challenge SimKit was eager to launch their new product – a 12-month digital and physical curriculum – but […]

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Your website needs help! Is design, messaging, functionality or SEO the problem?

Your website is critical to your business. Through the visuals and words it establishes and reinforces your brand. The functionality of the site is critical to your businesses success, especially if you have an e-commerce site or use it to book appointments and capture leads. And your website is not going to help much if it can’t be found in search. Depending on your industry and how established your business […]

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What to budget for your website on an ongoing basis

You probably thought a lot about the cost of getting a new website. When creating your website budget, including the domain name, hosting, SSL certificate, licenses, and email, don’t overlook the continuing costs to keep your site up and running. Keeping track of your licenses and renewals is important to ensure your site continues running smoothly long after launch day. Here is a breakdown of some ongoing costs to prepare […]

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