We developed a logo based on their unique business model that visually suggested the experimental nature of their startup and the dynamic between apprentices, mentors and clients. The logo and branding elements were then implemented on social media, business cards, letterhead and other printed materials we created for them.
To sell clients on their one-of-kind approach, WordLab needed to explain how it worked. We crafted the copy for their website to succinctly explain their agency model and the benefits it provided clients. We then paired that content with graphics that reinforced their laboratory-like branding and infographics that helped users understand their services and processes.