To clearly communicate that Trailrunner was a wireless internet company that services rural communities, we seamlessly blended the recognizable wi-fi symbol into an idyllic country setting.
Like we do with many logo projects, we began with an analysis of the competitions’ brand identities. Trailrunner’s case was unique, however. They needed a logo that would stand out, and because their goal was to be acquired by one of their competitors, they also wanted a logo that wouldn’t contrast too severely with a future buyer.
TrailRunner achieved their goal and was acquired by Consolidated Communications in 2019.
We built an intuitive, user-friendly web experience with advanced functions such as zip code service search that helped qualify sales leads. The design earned us a Web Design Award from Graphic Design USA.