We designed a new logo to reflect the clean lines and ruggedness of STARC’s panels. From there, we developed an entire visual system, including art directing a photo shoot — challenging for a large product designed to blend in with its surroundings. As STARC continued to introduce new features and products, we evolved their brand while maintaining its clean, consistent look.
Product Icons & Typesets
STARC was ranked #460 on the Inc. 5000 of fastest growing companies
Catalogs are a critical marketing tool for manufacturers like STARC. By implementing our improved messaging and visuals, we were able to showcase STARC’s innovative qualities and give their large sales team an impactful and informative catalog to help increase their sales.
Because STARC targets a diverse group of highly specialized professions, we developed unique messaging and visuals to best resonate with each specific audience. This strategic approach helped us create the most effective print ad in a recent issue of Medical Construction and Design.
As sales grew and revenues increased, STARC required more sophisticated marketing tools to attract larger prospects. In addition to sales sheets, presentation decks and videos, we developed resources salespeople could customize to a particular client while still aligning messaging and visuals with the overall brand.
To showcase the versatility of their products, STARC had images of panels installed at actual job sites. Unlike most products, which are photographed with professional equipment in studios, images of STARC’s products were often captured on camera phones in areas with difficult lighting. We touched up the photos to reflect the product’s great look and created attractive, high-quality print and collateral.
Trade Show Booth
Getting potential clients to experience STARC’s intuitive features and superior engineering was an effective way to generate leads. As we developed their latest booth, we recreated how their products would be used in the field and created environmental graphics to highlight key features and benefits that may otherwise be overlooked.