Branding
A new logo reflected the clean lines and ruggedness of STARC’s panels. An entire visual system was developed alongside an art-directed photo shoot, which was challenging for a large product designed to blend into its surroundings. As STARC continued to introduce new features and products, the brand evolved while maintaining its clean, consistent look.
Award-Winning Design
The design for the STARC Systems branding was featured in DesignRush’s Best Corporate Branding Examples.
Fonts
Colors
Icons
Product Icons and Typesets
STARC Systems has been ranked on the Inc. 5000 list of fastest-growing private companies four times.
Catalogs
Catalogs are a critical marketing tool for manufacturers like STARC. Improved messaging and visuals showcased STARC’s innovative qualities and gave their large sales team an impactful and informative catalog to support sales.
Print Ads
Because STARC targets a diverse group of highly specialized professions, we developed unique messaging and visuals to best resonate with each specific audience. This strategic approach helped us create the most effective print ad in a recent issue of Medical Construction and Design.
Market and Sales Collateral
As sales grew and revenues increased, STARC required more sophisticated marketing tools to attract larger prospects. In addition to sales sheets, presentation decks, and videos, the work included customizable resources for salespeople to tailor to a particular client while still aligning messaging and visuals with the overall brand. Visible Logic worked across media including developing explainer videos for the website, flexible PowerPoint presentations for their sales team, ebooks for LinkedIn campaigns and educational graphics and charts that were used on the website, on sales calls and at trade shows.
Photo Editing
To showcase the versatility of their products, STARC had images of panels installed at actual job sites. Unlike most products, which are photographed with professional equipment in studios, images of STARC’s products were often captured on camera phones in areas with difficult lighting. The photos were touched up to reflect the product’s great look and create attractive, high-quality print and collateral.
Trade Show Booth
Getting potential clients to experience STARC’s intuitive features and superior engineering was an effective way to generate leads. For STARC’s latest booth, the design recreated how their products would be used in the field and incorporated environmental graphics to highlight key features and benefits that may otherwise be overlooked.
