Naming
The client wanted a name that was short, easy-to-pronounce, whimsical, and memorable, all while capturing their mission to promote a lifelong love of reading. After playing around with countless combinations and compiling a long list of literary-inspired names, ReMo emerged as the strongest option: a truncated term for “Read More” that delivered the punchiness and fun the client was looking for.
Visual Identity
The fun, supportive approach to reading was brought to life through the brand’s visual identity. A primary color palette with a cool but colorful teal was paired with purples and oranges. Those colors carried into the logo design, which featured a smiling book with an iconic bookmark.
App UI
Since the branding was developed at the same time LiteracyTech’s developer was finishing their app build, the project required close coordination to ensure a seamless brand look and feel. The visual identity was incorporated into the user experience, along with other key elements for the app interface, such as icons.
Web
Building a website is always a challenge, but building one for a brand and app that are still taking shape is even more daunting. Close collaboration with the ReMo team helped fine-tune their messaging and develop a website experience that guided users through the app’s value and benefits. The site also met their business needs with a technologically sound backend that integrated with other tools like HubSpot and Stripe.
Video
As a first-of-its-kind app, ReMo needed to succinctly and effectively demonstrate what it did and how it was useful to its audience. Because ReMo’s potential users are time-crunched educators, a short explainer video gave potential clients a clear overview they could watch on their own time.
“Overall, we’ve gotten over $120,000 worth of funding that we wouldn’t have gotten if they didn’t help us look like a well-established, professional company.”
—Michelle DeBlois, CEO, Literacy Tech Inc
Winner of Maine’s $25,000 Top Gun startup pitch competition.
Pitch Deck
Beyond supporting their branding and marketing efforts, we also helped this Beyond supporting their branding and marketing efforts, the project also included investor presentation materials and pitch decks, including the one they used to win Top Gun. The business accelerator program culminates with Maine’s top startups pitching their ideas for a $25,000 prize.
