Brand Identity
An early project included creating the company’s logo and developing its brand identity. Because solar was often viewed as something “high-tech” and hard to understand, they wanted an approachable logo with a human touch. The result was a seamless combination of sun and wind icons, representing their two main energy sources. The logo is still used today, showing how a thoughtful approach to design can create lasting brand identities.
Print and Collateral
Years ago, solar was a niche product, and most sales leads were generated through home shows, door-to-door visits, and referrals. This made the printed marketing materials created for New England Clean Energy, such as business cards, signage, stationery, and door hangers, essential to their business.
“Our website continues to get kudos for content and design. Visible Logic helps keep us looking relevant. In short, they’ve always had our back.”
—Douglas McCartney, CEO, New England Clean Energy
Digital
The website has always focused on educational resources to help the public make informed decisions about solar. Over time, the marketplace became more saturated and competition for online leads increased exponentially. To respond, the digital approach expanded to optimize the website and its content to capture search traffic through featured reviews and third-party referral sites.
Through the years, the work has included updates to better track goals and metrics in Google Analytics, along with integrations connecting the WordPress site to various CRM platforms and business tools. Even as the strategy shifted, the brand’s personal, informative, and friendly voice remained consistent.
