We developed a new website with a solid organizational structure to ensure information was discoverable and easy to digest. It also allowed MCR staff to upload and update content in order to keep their site current.
To help users quickly and easily find content relevant to them, we organized information by service area and assigned a unique color to each. In addition, we introduced a photographic style to help reduce large blocks of text and make it easy to identify their six service areas.
This theme was deployed throughout the website and used in offline marketing materials.
“Visible Logic designed a robust and dynamic website with tools and resources that allow us to give our clients reasons to return.”
—Nilsa Sweetser, MCR Group
The website helped capture leads by having users register to download free whitepapers. Their website, white papers and email marketing system worked together to direct users through a sales funnel that focused on providing information relevant to that potential client’s particular industry.
Visible Logic continued their service-focused branding by creating a suite of email templates.