Because Maine PERS supports many different types of public employees, they needed a hard-working logo that could appeal to a diverse audience. As the organization prepared to move into a new building, they used the opportunity to create a unified visual identity. Colors that were chosen for the new office’s interior and exterior were incorporated into the brand palette.
Included in our new visual system was a collection of photo styles and icons that were designed to assist members in identifying the service or type of information most relevant to their needs.
We also developed visual and content templates that their internal teams could use — in conjunction with our branding system — to create their own communications. This ensured brand consistency and standards for their internal teams.
Printed Materials and Member Communications
We applied our visual system to a wide array of printed marketing material — from a report to highlight their environmental and socially responsible investments to handbooks that provided information to various member groups. This created communications that spoke to different audience groups but maintained a consistent style and voice.