Maine Technology Institute: Branding and Marketing an Innovative Nonprofit

Bringing focus and functionality to the marketing of Maine’s innovation organization.

As a state-funded, public-private partnership, MTI operates within an eclectic mix of entrepreneurs, publicly-traded companies, nonprofits, government organizations, industries, programs, trade groups, venture capital firms and more. A vital — yet complex — organization, they require unique, nimble and versatile marketing skills — all of which we provide.

shared goals
Maine based
7 sectors
Innovative and forward thinking

Branding Toolkit

With a diverse audience to speak to and numerous initiatives and programs to promote, MTI needed an adaptable set of marketing tools that could be customized and fine-tuned by multiple stakeholders and used for various purposes. We expanded their branding and incorporated it into various marketing materials, including a new email template built on our intuitive Mail On the Mark platform.

MTI social posts
MTI Print ad grid

Annual Reports

We saw an opportunity to turn a straightforward document into an engaging marketing piece about the impact of their work. From art directing photo shoots with their clients, creating data visualization and writing stories about successful ventures they supported, we were able to capture MTI’s expansive efforts in a concise, cohesive and compelling publication.

MTI Annual report cover
MTI Annual report spread
MTI timeline

Award Submission Video

MTI nominated RockStep Solutions, one of its portfolio companies, for the Tibbetts Award. They went on to win this prestigious award and Visible Logic created their submission video.

Clarifying Funding Programs Content

MTI noticed that they were getting a lot of unqualified leads from people who didn’t understand what funding programs were available, or the criteria for qualification. We overhauled the funding section of MTI’s website, along with the homepage, to make it easy for users to find the information they need to identify if they are a good fit for an MTI funding program. 

home page redesign
Funding section re design

Success Stories

We create a monthly success story that highlights how MTI funding has helped Maine businesses commercialize and bring to market their idea or growing business. This helps entrepreneurs get an idea of the kinds of projects MTI funds, and helps legislators see the positive impact MTI continues to have on Maine’s innovation economy. We also created custom banners so users could quickly find which success stories corresponded to two of MTI’s special programs – SBIR and MERC.

success stories
MTI Quote Graphic

SBIR Marketing

MTI is Maine’s official support organization of the federal SBIR program. While the SBIR program is extremely useful for small businesses, it was not well known or understood. We create clear messaging and compelling visuals to promote events through print and digital channels and drive audience attendance and engagement.

SBIR grants are highly competitive. We created an interactive assessment to help interested businesses evaluate their readiness to apply for an SBIR grant.

MTI SBIR infographics

20th Anniversary Celebration

MTI turned to us for help organizing their 20th anniversary celebration — from developing the theme, handling event logistics, building presentation decks, producing a retrospective video and creating the celebration’s branding and visuals. We also designed a commemorative book for the event that won an American Graphic Design Award.

20 years grahic
20 year commemorative book

Are you looking for nonprofit branding and marketing that leaves an impact on your clients and stakeholders?
Let’s Talk