Branding Toolkit
With a diverse audience to speak to and numerous initiatives and programs to promote, MTI needed brand assets and marketing tools that were robust and adaptable.
Visible Logic has served as MTI’s communications and marketing arm since 2017. During that time, MTI has focused on its primary mission to offer grants, loans, equity investments, and services to foster Maine’s innovation economy. In addition, it has managed the disbursement of COVID relief funds, state bonds, and other special funding initiatives. As MTI’s work has grown, so has its brand.
Demonstrated Impact
This work has increased visibility for the organization, clarified funding qualifications, and better showcased MTI’s impact on Maine’s economy.
The visual identity has continued to evolve to better support digital applications, improve clarity, and meet modern accessibility standards, particularly around color contrast and usability. These updates have been applied across marketing materials, social media campaigns, and educational communications.
Annual Reports
Annual reports have been transformed from straightforward documents into engaging marketing pieces that highlight the impact of MTI’s work. From art directing photo shoots with their clients, creating data visualization, and writing stories about successful ventures they’ve supported, each report captures MTI’s expansive efforts in a concise, cohesive, and compelling format from 2018–2025.
This work has been recognized with multiple national awards. In 2024, MTI’s annual report received the Award of Excellence at the 31st Annual Communicator Awards, presented by the Academy of Interactive & Visual Arts (AIVA), representing the highest honor in one of the most competitive programs in marketing and communications. The 2024 annual report was also honored with a MarCom Platinum Award, further recognizing the continued evolution and impact of this work.
Website Design & Content Strategy
As MTI’s programs and content expanded, their website needed to better support users in understanding available funding opportunities and clarifying qualification criteria and application requirements. A complete redesign and rebuild restructured the site and created a more intuitive user experience.
The new site was built on a custom WordPress theme designed for flexibility, allowing MTI’s team to easily manage and grow their content over time. In addition to improving usability, the redesign incorporated updated brand elements and accessibility improvements to meet modern web standards.
This work has been recognized with industry awards, including a 2025 Davey Award (Silver) and a 2025 MarCom Award (Honorable Mention), underscoring the impact of a more thoughtful, user-centered digital experience.
25th Anniversary Celebration
In October 2024, MTI celebrated its 25th anniversary, marking a major milestone in its impact on innovation across Maine. Building on a long-standing partnership, a new commemorative book was developed to highlight 25 years of innovation, alongside event signage and a commemorative video that brought the celebration to life and reinforced MTI’s continued impact across the state.
This work builds on earlier collaboration for MTI’s 20th anniversary, which included development of the event theme, logistics support, presentation decks, a retrospective video, and a commemorative book that earned an American Graphic Design Award.
Anniversary Celebrations
MTI turned to us for help organizing their milestone anniversary celebrations, including both their 20th and 25th anniversaries. For their 20th, we developed the event theme, handled logistics, built presentation decks, produced a retrospective video, and created the celebration’s branding and visuals. We also designed a commemorative book for the event, which earned an American Graphic Design Award.
Content Marketing & Ongoing Support
Ongoing content marketing efforts maintain regular communication with MTI’s audiences through email newsletters and social media content.
This work helps MTI stay connected with their audiences while continuing to share the stories of the businesses and innovators they support, extending the reach and impact of their programs.
Success Stories
A monthly Innovator Spotlight series highlights how MTI funding helps Maine businesses commercialize and grow their ideas. These stories provide valuable insight for prospective applicants while demonstrating impact to legislators and stakeholders. Each story is shared in print and video format on the website, in the annual report, and on social media.
Social Media
Social media content highlights MTI’s programs, events, and the businesses they support through a mix of storytelling, announcements, and campaign-driven posts. This approach clarifies complex initiatives into clear, engaging content that resonates with a broad audience while reinforcing brand consistency.
Regular email newsletters keep MTI’s audiences informed and engaged, highlighting funding opportunities, success stories, and organizational updates. From content planning and writing to design and deployment, these emails serve as a key touchpoint for maintaining ongoing communication with stakeholders.
Videos
MTI nominated RockStep Solutions, one of its portfolio companies, for the Tibbetts Award. They went on to win this prestigious national recognition, and Visible Logic created the submission video that helped bring their story to life. In addition, testimonial-style videos for Innovator Spotlights capture the voices and experiences of the businesses MTI supports.