Because Dental Lace’s containers wouldn’t be thrown away, they would be visible in people’s bathrooms or in their purse. This kind of permanence created a desire to make beautiful packaging central to their brand. We developed an eye-catching color palette and fun patterns, then incorporated them into everything from the brand’s logo, containers, packaging and e-commerce platforms.
“As a startup, Dental Lace leans on Visible Logic and trusts their judgment in so many areas of the business. Their confident approach to marketing is comforting.”
—Jodi Breau | Founder | Dental Lace
Dental Lace made floss eco-friendly, and Visible Logic made it fashionable. This helped it stand out on store shelves, gain wider distribution and turn floss into a product people became passionate about — as fans were eager to show it off on social media, instead of hiding it in their medicine cabinet.
Dental Lace’s design even caught the eye of major media outlets — appearing on Martha Stewart’s website and being featured on Good Morning America.