Brand Design
Because Dental Lace’s containers wouldn’t be thrown away, they would be visible in people’s bathrooms or in their purse. This kind of permanence created a desire to make beautiful packaging central to their brand. We developed an eye-catching color palette and fun patterns, then incorporated them into everything from the brand’s logo, containers, packaging and e-commerce platforms.
“As a startup, Dental Lace leans on Visible Logic and trusts their judgment in so many areas of the business. Their confident approach to marketing is comforting.”
—Jodi Breau | Founder | Dental Lace
Consumer Response
Dental Lace made floss eco-friendly, and Visible Logic made it fashionable. This helped it stand out on store shelves, gain wider distribution and turn floss into a product people became passionate about — as fans were eager to show it off on social media, instead of hiding it in their medicine cabinet.
Media Attention
Dental Lace’s design even caught the eye of major media outlets — appearing on Martha Stewart’s website and being featured on Good Morning America.
