Website
DAVO’s website has evolved alongside the business. What began as a simple HTML site later moved into WordPress, then continued to change as DAVO expanded its POS partnerships, clarified its sales tax automation messaging, updated pricing and product information, and gradually aligned more closely with Avalara’s brand.
Through each stage, the website remained a key part of DAVO’s digital marketing operation, supporting both business growth and ongoing marketing needs.
Improved Google page speed score by 86
A/B testing to improve website conversion rate
By running a series of A/B tests and iterating on design and copy, the site saw significant improvements to conversions. For example, removing confusing “Get Started” buttons boosted form fills by up to 55.7 percent!
Other tests included simplifying pages to help users see benefits faster, and swapping illustrations for videos that led to increased engagement. Optimizing visuals on high-traffic pages ensured users could access more content, driving measurable results across the site.
A/B testing boosted form fills by up to 55.7%
Digital Integrations
DAVO’s site serves as the hub for its digital marketing operation. To support that system, Visible Logic integrated HubSpot, a critical component of their business, and created automations, workflows, landing pages, and emails. With these integrations in place, users were guided smoothly to the DAVO app onboarding process.
Branding Toolkit
Like many early-stage startups, DAVO’s marketing team and budget were stretched thin. Editable materials and newly created brand assets helped their team build emails, landing pages, flyers, and signage while maintaining brand consistency.
Pitch Decks
During DAVO’s earlier startup stage, the company needed to sell its vision to potential partners and investors while also promoting its product to customers. Pitch decks integrated their brand elements and included data visualizations that communicated key selling points. This early-stage work helped support DAVO as it attracted investors and entered its next stage of growth.
