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DAVO: Startup Growth Marketing

They make paying sales tax seamless and simple. We did the same for their marketing.

DAVO is a fast-growing tech startup that developed an app to automate sales tax for restaurants and small retailers. In just a few years, they’ve gone from a lean startup to attracting investors to scaling their business. Each step of the way, Visible Logic has provided startup growth marketing support to take them to the next level.

DAVO home page


Working on an accelerated timeline, we redesigned key pages, reorganized content, streamlined their messaging and implemented more consistent branding — all while optimizing their site for search and improving site speed.

 Improved Google page speed score by 86
DAVO site speed
DAVO award  and mobile
DAVO home
DAVO case study
DAVO Integrations page
DAVO money icon
Davo Open icon
DAVO megaphone icon
DAVO taxes icon

Digital Integrations

DAVO’s site was more than just an online presence, it served as the portal to their entire digital marketing operation. DAVO relied on us to integrate Hubspot — a critical component of their business — and create automation, workflows, landing pages and emails. With these integrations in place, we seamlessly guided users to the DAVO app onboarding process.

Integration from WordPress to Hubspot

Branding Toolkit

Like many early-stage startups, DAVO’s marketing team and budget were stretched thin. To enable them to efficiently create marketing campaigns internally, we provided them with editable and adjustable materials using assets we created. This enabled them to quickly create emails, landing pages, flyers and signage while maintaining brand consistency.

DAVO Branding elements

Pitch Decks

As a growing startup, DAVO needed to sell their company to potential partners as much as they needed to promote their product to potential customers. We created pitch decks that integrated their brand elements and included data visualizations that communicated key selling points. We also helped refine their messaging and unique value proposition.

DAVO pitch deck design
data visualization

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