We developed a user and SEO friendly site that could constantly add, update and feature new content on childproofing topics. Design promoted scrolling and browsing, so caregivers could discover new information. A robust and intuitive search feature enables users to filter content by their child’s age and area of home — quickly providing them with hyper-relevant information.
Part of our content strategy was to profile members and highlight their expertise. This was tied into a “Find a Childproofer” search function that helped users identify other experts.
Infographics & Slideshows
We worked closely with the IAFCS to create easy-to-understand content, such as highly-visual infographics and SEO-friendly slideshows that highlighted their members’ expertise. When integrated into the website, each content piece included social sharing functionality to help caregivers pass the expert information on to others.
Member Marketing Training
Visible Logic provided training and webinars for IAFCS members to help them work on their own websites, improve their social marketing and grow their businesses. This helped create a digital ecosystem that the IAFCS — and ChildproofingExperts.com — could use to spread their message and share their knowledge.