Digital Marketing Strategies for B2B Startups
Every business or organization needs an online presence, especially B2B startups and technology-based companies. Using search, advertising, and social will increase awareness, leads, and revenues. Digital marketing strategies for B2B startups can boost visibility, drive prospects to engage with you online or in-person, and nurture leads as they learn about your organization.
Examples of our digital marketing work
Used email marketing and PPC to drive record registrations for the Maine Marathon.
500% increase to monthly conversion rate from .66% to 6.05% for solar installer.
Wrote blogs to increase organic monthly traffic by 76% for local accounting firm.
Brand-driven digital marketing
You’ll benefit from PPC and SEO-driven content marketing campaigns that drive traffic and conversions because they reflect your brand and tell your story.
Our digital marketing approach is tool-agnostic — we work with WordPress, Hubspot, ConstantContact, MailChimp, Salesforce, and more — and we can integrate your tools to create seamless and comprehensive campaigns.
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Pay-per-click (PPC) campaigns
Our PPC campaigns focus on Google AdWords and shopping campaigns. We research and optimize:
Find the best words that are high-converting and fit within your budget.
Create text-based ads and display ads that capture the interest of your ideal clients.
We look at everything: demographics, location, times of day, budget, Google’s automation, etc.
Custom landing pages
To maximize conversions we’ll develop landing pages that connect with your keywords and brand traits.
We make the data understandable so you fully understand our recommendations and the results.
Effective content marketing serves two purposes: it positions your company as an expert and it builds keyword-rich content that’s great for SEO. We’ll help you develop blogs and articles that show thought leadership and attract search traffic.
Effectively communicating what’s special about your product or service requires multiple messages and touchpoints. As customers move through your sales funnel, you’ll need unique messaging and materials to move them along the path to purchase.
Content marketing services
- Social media posts
- Infographics and online calculators
Email marketing continues to outperform many other marketing strategies. Building your own email list and sending messages directly from you to your prospects and customers has incredible value. You never have to worry about changes to the algorithm or technical updates on social media platforms. This is your list and the content that you send on your schedule.
We are platform agnostic. We can use an email tool of your choice or make a recommendation for you based on your marketing strategy and list size. Some platforms we’ve used are:
- Mail on the Mark, our custom solution
- Campaign Monitor
- Constant Contact
- My Emma
Email marketing services
- Drip campaigns and automations
- Email marketing campaigns
SEO (Search Engine Optimization)
If your website can’t be found by search engines, it’s not a valuable business asset. You can improve your search result ranking by optimizing your site. We take a multi-pronged approach to SEO:
Research the volume of relevant keywords to learn more about possible search terms your prospects are using.
Ensure that headers, subheads, and metadata are using keyword-rich copy. Using plugins like Yoast to ensure that best practices are being followed.
Writing new content for your website to capture search traffic. This includes adding or expanding current pages or an ongoing content marketing strategy such as blog writing.
Speed matters: Google penalizes slow sites by ranking them lower in their search results. We run speed tests and then optimize the code of sites to ensure they load quickly (without sacrificing user experience).
Read more about our approach to SEO.