Digital Ad Campaigns That Convert and Increase Brand Awareness
Backed by a strong brand foundation, digital ad campaigns can increase brand awareness and convert prospects into customers. We create digital ad campaigns that drive prospects to engage with you online or in-person, and nurture leads as they learn about your organization
Examples of our digital ad successes
Used email marketing and PPC to drive record registrations for the Maine Marathon.
500% increase to monthly conversion rate from .66% to 6.05% for solar installer.
250% increase in impressions and reach month over month for Meta ads.
Brand-driven ad campaigns
You’ll benefit from ad campaigns that drive conversions because they reflect your brand and tell your story.
Our digital marketing approach is tool-agnostic — we work with WordPress, Hubspot, ConstantContact, MailChimp, Salesforce, and more — and we can integrate your tools to create seamless and comprehensive campaigns.
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Pay-per-click (PPC) campaigns
Our PPC campaigns focus on Google AdWords and shopping campaigns. We research and optimize:
Keywords
Find the best words that are high-converting and fit within your budget.
Ad development
Create text-based ads and display ads that capture the interest of your ideal clients.
Optimization
We look at everything: demographics, location, times of day, budget, Google’s automation, etc.
Custom landing pages
To maximize conversions we’ll develop landing pages that connect with your keywords and brand traits.
Transparent communications
We make the data understandable so you fully understand our recommendations and the results.
PPC campaign services
- Keyword research
- Ad creative
- Ad setup
- Custom landing pages
Email marketing
Email marketing continues to outperform many other marketing strategies. Building your own email list and sending messages directly from you to your prospects and customers has incredible value. You never have to worry about changes to the algorithm or technical updates on social media platforms. This is your list and the content that you send on your schedule.
Email platforms
We are platform agnostic. We can use an email tool of your choice or make a recommendation for you based on your marketing strategy and list size. Some platforms we’ve used are:
- Mail on the Mark, our custom solution
- Campaign Monitor
- Mailchimp
- HubSpot
- Constant Contact
- My Emma
- RunSignUp
Email marketing services
- E-newsletters
- Drip campaigns and automations
- Email marketing campaigns
“Visible Logic helps us define how the event should be marketed, to whom, and where. In terms of metrics, our social media presence has grown, and our pre-registrations have gone up by 86%.”
–Bob Dunfey, Race Director, Maine Marathon