Content Marketing & SEO That Makes You Easy to Find and Hard to Forget
Every business or organization needs a compelling online presence, especially B2B startups and technology-based companies. Strategic content marketing and SEO make your website easy to find, while powerful writing ensures your message resonates with prospects and drives engagement.
Examples of our content marketing work
Created bimonthly blog with thought leadership content that showcased the client’s deep expertise while incorporating strategic keywords for SEO impact.
Developed and executed a comprehensive content strategy including weekly blog writing, SEO optimization, and strategic backlink development.
Crafted engaging blog content that increased organic monthly traffic by 76% for local accounting firm.
Personalized content and SEO strategy
We take the time to deeply understand your business goals and unique value proposition. From there, we craft a strategic content plan that combines compelling writing with SEO best practices to increase qualified traffic and drive leads.
Whether you need us to create consistent, high-quality blog posts or develop a content strategy for your team to implement, we’ll help you focus on the most impactful approaches for your business.
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Content marketing
Effective content marketing serves two purposes: it positions your company as an expert through meaningful storytelling, while building keyword-rich content that drives search traffic. We help you develop engaging blogs, articles, and other content that demonstrates thought leadership while attracting qualified prospects.
Complex products and services require multiple touchpoints with varying messages. As customers move through your sales funnel, you need strategically crafted content to guide them toward purchase. Our writing team ensures your message stays clear and captivating at every stage.
Content marketing services
- Strategic content planning and editorial calendars
- Blog writing and thought leadership articles
- Technical writing and whitepapers
- Case studies and success stories
- Email marketing campaigns
- Social media content creation
- Video scripts and storyboards
- Infographics, online calculators, and data visualization copy
SEO (Search Engine Optimization)
If your website can’t be found by search engines, it’s not a valuable business asset. You can improve your search result ranking by optimizing your site. We take a multi-pronged approach to SEO that combines technical optimization with strategic content development:
Keyword research
Research relevant keywords and search intent to understand what your prospects are looking for, then develop a content strategy that meets their needs.
On-page optimization
Ensure that headers, subheads, and metadata, and body copy use keywords effectively. We follow SEO best practices using tools like Yoast while maintaining readability.
Content development
Writing new, high-quality content for your website to capture search traffic and engage visitors. This includes expanding existing pages with relevant information, developing new targeted landing pages, and implementing ongoing content strategies like blog writing. Our writers blend SEO best practices with compelling storytelling to create content that works for both search engines and human readers.
Technical optimization
Speed matters: Google penalizes slow sites by ranking them lower in their search results. We run speed tests and then optimize the code of sites to ensure they load quickly (without sacrificing user experience or content quality).
Read more about our approach to SEO.
SEO services
- Technical optimization and implementation
- Keyword research and content strategy
- SEO copywriting and content creation
- Performance monitoring and optimization
“Our marketing is ongoing but our assets developed by Visible Logic are on-brand and representative of who we are. You feel like you are working with professionals who know their craft. They have a great culture and very professional approach.”
–Executive, SimKit