Branding
A strong brand is the secret key that unlocks your business’ true potential. Clarify your brand, and it makes nearly every marketing strategy more efficient and speeds up the sales process. We develop award-winning brands built on two key pillars: your visual identity and brand story. Whether you need a new brand for your startup or rebranding of your established business, we’ll use effective design and persuasive copywriting to position your product or service as the best solution to address your customer’s true pain points.
Examples of our branding work
Name, logo, website, and pitch deck for software startup
Name, tagline, logo, and website for non-profit
Logo redesign and product logos
We’ve been creating award-winning logos, packaging, and websites for more than twenty years. Our Portland, Maine-based branding agency is ready to help with the visual identity, logo design, and other branding services for B2B companies, non-profits, startups, and technology-based products. We excel at helping organizations in specialized industries bring their products to market.
Time to work on your branding?
Whether you have a new business that needs initial branding or are rebranding an existing organization, we’d love to hear about your goals and vision. We can then provide a customized proposal that outlines how we’ll work together and the estimated time and fees.
Brand strategy
Strategic work is the hardest to define but most critical to building the right brand to support your goals. We’ll learn about your competition, define your differentiators, understand your customers, and position you to stand out in the marketplace. We don’t bloat the process with off-site retreats, we use an efficient process—it’s the same approach we used to create our Branding Compass software.
Brand strategy services
- Marketplace research
- Audience definition
- Market positioning
- Clarify your key differentiators
Visual identity
Your visual identity is the face of your brand. The right name and visual identity will represent your brand and attract your ideal customers. Starting with your logo, it weaves through all of your visual systems such as colors, fonts, iconography, photography, illustrations, infographics, video effects, and more.
Visual identity services
- Naming for companies and products
- Logo design
- Brand standards guidelines
- Colors, fonts, and visual systems
Key messaging and brand storytelling
We work with complex products and services to clarify the benefits so they are easy to understand. Until a prospect understands exactly what you do, they will not consider buying from you. Combining visuals with the right words helps your brand become recognized and trusted.
Copywriting and messaging services
- Key message and copy writing for your brand story
- Powerpoint decks that support sales and investor pitches
- Video scripts and sales scripts that clarify and convert
“Our new branding attracted more attention — the brand, messaging, and color scheme spoke to the audience much better than before. As a result, the client and partner perception of our company improved significantly.”
–Alex Ryan, CEO & Chief Solution Strategist, Evolve Solutions Group