Branding


A strong brand is built on understanding your value in the marketplace. We help our clients research and define their ideal clients and then map how the benefits of their product or service will uniquely help. We develop award-winning brands built on two key pillars: your visual identity and brand story.


Examples of our branding work

ReMo featured image

Name, logo, website, and pitch deck for software startup

Defend Featured image

Name, tagline, logo, and website for non-profit

STARC Branding

Logo redesign and product logos

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We’ve been creating award-winning logos, packaging, and websites for more than twenty years. Our Portland, Maine-based branding agency is ready to help with the visual identity, logo design, and other branding services for B2B companies, non-profits, startups, and technology-based products. We excel at helping organizations in specialized industries bring their products to market. 

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Custom branding work with transparent pricing

Most of our clients are either branding a new business or rebranding an existing business. If one of these packages doesn’t match your needs, let’s talk and then we can provide a free estimate for a customized scope of work.

Branding ServicesNew Business Branding PackageEstablished Business Rebranding Package
Who is this for?Small businesses or startups that want all the brand essentials at an affordable price.Established businesses who are ready to upgrade their brand.
Brand strategyGuided use of Branding Compass.Audience profiles
Key message writing
Marketplace research
Marketing funnel.
Logo designLogo designLogo design or clean up
Brand standardsVisual standards guide for colors, fonts, logo usageComplete brand standards guide.
Colors, fonts, logo usages.
Other visual systems such as photography, iconography or design elements.
Tone and messaging standards.
WebsiteWordPress website of up to 5 pages + a blog.
Includes writing, design, and custom WordPress development.
WordPress website of up to 20 pages + a blog.
Includes writing or up to 7 pages, design, and custom WordPress development.
Search engine optimization.
Presentation Deck in PowerPoint or Google slidesSales or investor pitch deck.
Custom design and writing of up to 8 slides.
Master styles and themes.
StationeryElectronic letterhead.
Business card design.
Up to 4 typeset business cards.
Price$9,500$24,500

Learn more about our packages or talk with us about your specific needs.

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Brand strategy

Working to define your brand can be confusing and overwhelming. Having the right partner will help you through the process. We use an efficient process of gaining insights into your customers, differentiators, and marketing position (this is the same approach we used to create our Branding Compass software). 

Brand strategy services

  • Marketplace research
  • Audience definition
  • Brand perception research
  • Market positioning
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Visual identity

Your visual identity is the face of your brand. Starting with your logo, it weaves through all of your visual systems such as colors, fonts, iconography, photography, illustrations, infographics, video effects, and more. We focus on creating visual identities that connect with your brand strategy so they are on target to attract your ideal customers.

Visual identity services

  • Naming for companies and products
  • Logo design and visual identity
  • Brand standards guidelines
  • Colors, fonts, and visual systems
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Key messaging and brand storytelling

Your brand is created by your visuals and your words. Combining these visuals with the right words in a distinctive and consistent way helps your brand become recognized and trusted. We have an affinity for working with complex products and services to clarify the unique benefits so they are easy to understand.

Copywriting and messaging services

  • Key message development and copywriting
  • Powerpoint decks for sales presentations and investor pitches
  • Video scripts and sales scripts
Let’s Talk
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