Is Your Web Site Helping or Harming Your Business?

Share on Facebook

Results and takeaways from our survey on the impact of effective web design on business success.

Earlier in 2014, Visible Logic conducted a survey to better understand the importance of effective web design. 87% of respondents said they check out the web site of a new product, service or business and 96% admit that the web site highly affects which product or service they choose. Additionally, 100% of our respondents admitted to leaving a web site because it was poorly designed or difficult to use.

The survey identifies the specific areas such as navigation, aesthetics, brand identity that affect how a web site builds or erodes trust in a company.

We’ll also show you the simple math behind why your current web site may not be sending you leads and the changes you need to make to have a more effective web site.

Key takeaways:

  • A list of the most important elements of a professional and effective web site.
  • A clear understanding of the effects that a poor web site can have on an organization’s sales funnel and bottom line.
  • Data to get buy-in on a web site redesign or upgrade.
  • Ideas for increasing the conversions on your web site.

Recorded: Wednesday, November 19, 2014
2:00 – 3:00 PM EST