View and Download Past Presentations
Webinar: Efficient and Effective Content Marketing
Improve your content marketing results by maximizing your time, tools and budget.
Webinar: Content Marketing for High Tech Firms
In April, Emily Brackett presented a free webinar on effective content marketing strategies for technical (or niche, or difficult to understand) products or services.
Social Media Breakfast: Internet Marketing in 2015
Emily Brackett reviewed some of the most critical elements of a website—from a users point of view. She presented: Is Your Web Site Helping or Harming Your Business? Get Your Web Site Ready for 2015.
WordCamp Maine: Design for WordPress
DeAnne Curran was on the design panel of the inaugural WordCamp Maine.
Content Marketing: Using Content, Search and Social to Promote Your Childproofing Business
Emily Brackett was hired by the International Association for Child Safety to give a series of webinars for their members. The focus of the webinar was to provide ideas and information about how to use content marketing on their web site and in social media to promote their businesses.
Webinar: Branding, Content, SEO: Connect the Dots For A Powerful Web Site
In February Emily presented a free 30 minute webinar packed with information about how to successfully design a web site that can use thoughtful content to improve your search results and connect with prospects.
Lunch & Learn: Effective Email Marketing
In June Emily Brackett presented at the Maine Center for Enterprise Development on learning how to develop more effective e-newsletters. Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. The workshop gave strategies and tips for building and maintaining an email marketing plan.
The workshop showed how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.
Social Media Breakfast Maine: Promoting and Protecting Your Non-Profit Brand in Social Media
Emily Brackett was part of a panel discussing Nonprofits Taking Action with Social Media. Emily presented: Promoting and Protecting Your Non-Profit Brand in Social Media: Organizational, Cause and Personal Branding.
2010 Blaine House Conference on Volunteerism: Your Brand Online: Personal, Organizational & Cause
Emily Brackett presented: Your Brand Online: Personal, Organizational & Cause. Online networks are made up of personal connections, but you may be using social media to promote your cause or your organization. Learn how to balance your personal brand with your non-profit’s while using blogs, YouTube, Facebook, Twitter, LinkedIn and other social media channels.
Greater Freeport Chamber of Commerce: Social Media as a Marketing Tool
Emily Brackett was part of a panel presenting: Social Media as a Marketing Tool to the September 2010 breakfast Forum.
Social Media Breakfast Maine: Personal Vs. Corporate Branding on the Social Web
Emily Brackett was part of a panel at the December 2009 Social Media Breakfast.
Emily Brackett’s Article Featured in Portland Press Herald
Emily’s article, “Stay strong by staying on message” was recently published in the business section of the Portland Press Herald. Focusing on the importance of consistency in branding, the article includes an explanation of why consistency strengthens your brand, and tips for keeping your identity working across a wide variety of formats. Click here to view the article: Stay Strong by Staying on Message.
Emily Brackett is a Success!
Emily Brackett was as a “Success Story” in The Maine Switch. Click here to see a PDF of the article.
Small Business Profile on StartupNation.com
Emily Brackett was featured on the Startup Nation web site in an article profiling entrepreneurs and small business owners.
Maine Marketing Association Lunch & Learn
Emily Brackett presented at the October 2009 Maine Marketing Association meet. This “Lunch & Learn” program was on the topic of graphic design basics for marketing professionals. View and download the presentation: Graphic Design 101 for Marketing Professionals.
Looking for an expert to talk about design, or how design can be an important business tool? Emily Brackett is available for presentations, workshops, and case studies.
Emily Brackett is a subject matter expert on the following topics:
Branding for business growth
The importance of web design for business success
E-newsletters and email marketing
How to use content marketing to attract and engage prospects
Positioning your brand
Crafting your message to connect with ideal clients