Trailrunner Wireless Website

Trailrunner Wireless is 4G/5G cellular network with the goal of bringing reliable, high-speed internet to underserved rural communities in Maine and New Hampshire.

Visible Logic built a website that followed the same strategy as the logo — aiming to quickly and clearly convey Trailrunner’s mission, align with key partners, communicate the service’s benefits and appeal to a rural audience.

The result was simple, clean design that was efficiently communicated who Trailrunner is and who they serve. The site also feature microinteractions — simple animations that encourage users to explore certain content or take a particular action. All these carefully crafted design elements earned a Web Design Award from Graphic Design USA.

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