MCR Performance Solutions Web Site Design

The MCR Group is a Chicago-based niche consulting group that works mostly with energy and utility companies. Their old web site was packed with information, but extremely text-heavy and dense to look at. Visible Logic introduced photography, a broad color palette and a polished layout to present a lot of information without overwhelming the reader.

Before Visible Logic, we had a static, resume-style website, where clients visited once and did not return. Visible Logic walked us through a process that helped us describe who we are, identify the value we bring to our clients and define the purpose of our ideal client interaction (via our website). Visible Logic designed a robust and dynamic website with tools and resources that allow us to give our clients reasons to return. —Nilsa Sweetser, MCR Group

The site is built on WordPress and includes an area for posting white papers that are available to registered users only.

Visit the responsive site:


MCR website home page


Each practice area has a unique color palette and imagery


Downloadable whitepapers are available to registered users only


Enewsletter design: customized, sent, and tracked through Mail on the Mark