Branding for Dental Lace

Jodi Breau came to us with an eco-friendly new product that she needed help branding and marketing. Her product, Dental Lace is a refillable glass and stainless steel container for a spool of silk dental floss, so there is none of the typical plastic waste found in most floss containers.

Visible Logic designed the containers, boxes and logo, to establish a friendly and fashionable look for her products. The product comes in a suite of colors making the package line colorful, fun and eye catching. This dental floss is something to display rather than hide.

You know the feeling you get when watching a magician do a magic trick? That feeling of awe, surprise and wonder? That’s exactly how I feel every time Emily sends me a project. “How did she do that? How did she know what I wanted when I didn’t know exactly what I wanted?” Dental Lace, Inc. has received the best service plus the design fits the business perfectly.  As a startup, Emily’s confident approach to business marketing is comforting. I lean on her and trust her judgement in so many areas concerning the business. Visible Logic, Inc. was the best choice for my business.  —Jodi Breau

We’re thrilled that the design won an American Package Design Award from Graphic Design USA. You can read more about the award here. To help her sell her products we also helped her to customize her Shopify website to match her now established brand identity.

Logo Design


Packaging designs


Shopify website customization


Animated graphic


Tri fold brochure