What’s Your Branding IQ?

Are you a Branding Genius or a Branding Dunce? If you’re a regular reader to this blog, you should be a Branding Genius by now! Assess your Branding IQ with this simple, 10-question quiz.

1. Do you have a professionally designed logo?

Yes, it was designed by a professional.

Yes, it was designed by my friend/relative/self who is artistic.

No, I created it myself in Word/Paint/Photoshop.

I don’t have a logo.

Correct!

Wrong!

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Continue >>

2. Do you have an eps version of your logo?

Yes, my logo designer gave it to me.

No, I only have a jpeg.

What’s an eps?

Correct!

Wrong!

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Continue >>

3. Do you know the corporate colors of your logo?

Yes, my designer told me the Pantone, CMYK and RGB formulas for my logo and other key colors.

I usually use the same basic colors in all my materials.

No. I don’t limit the colors I use.

Correct!

Wrong!

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Continue >>

4. How do you feel about your web site?

Love it! It’s up-to-date, professionally designed and helps my business.

Needs works. It just doesn’t communicate as well as it could, and I can't make the updates I need.

I hate it. I'm embarassed, please don't look.

Correct!

Wrong!

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Continue >>

5. Does your email address have a branded domain name?

Yes. My email address is like: Name@MyCompany.com

No. I use an email address from an ISP.

Correct!

Wrong!

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Continue >>

6. Are your business cards up to date?

Yes, the branding and all contact information are up to date.

Not quite, I need to get new cards.

No. I don’t have business cards.

Correct!

Wrong!

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Continue >>

7. Is there consistency to the look of all your materials—letterhead, printed marketing materials, web site, social media channels and more?

Yes, everything has a recognizable and consistent look.

More or less.

No, I can’t get it all to match.

Correct!

Wrong!

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Continue >>

8. Can people tell what your brand is all about?

Yes, based on our name, logo, tagline, web site and other materials, people get what we do.

Sorta. Our name and logo do not really show what we do, but our web site explains a lot.

No. It’s really pretty confusing and our name and web site are hardly helping.

Correct!

Wrong!

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Continue >>

9. Does your brand identity reflect your brand personality?

Yes, the traits that make our product/service unique are clear from our name, logo, and web site; in the imagery and voice of our materials.

Sorta. We’ve tried to create an authentic brand, but aren’t there yet.

No. There is a disconnect between the perception and reality of our brand.

Correct!

Wrong!

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Continue >>

10. Do you connect with clients and prospects on a regular basis?

Yes my company/organization has a blog, e-newsletter and/or is regularly engaged on social media.

Kinda. We have a presence but are not consistent about updating our blog, sending our newsletter, or posting on social media.

We are not regularly blogging, sending e-newsletters or active on social media.

Correct!

Wrong!

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Continue >>

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What's Your Branding IQ? I'm a %%personality%%

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