April 21, 2022 | Web Design
Websites come in all sizes. The right site for your business is the one that fits your goals.
From extra-small to extra-large, websites come in all shapes and sizes. The size, complexity, and cost of a website can be determined by how many pages you have, the functionality, and whether you are using a pre-made theme or designing something from scratch.
What’s important is that you see ROI (Return on Investment) from what you spend creating your website. It should serve your goals.
Don’t underestimate the value of your website. Even if your website is not set for direct sales, I will bet that nearly every prospect went to your website before they interacted with you. If your site doesn’t come up in search, or if a prospect felt your website didn’t look professional, you probably will never know about that lost business.
Below you will see samples of several websites we’ve built recently to understand how websites of all sizes can be effective.
X-Small: Hyde Discovery Process
We created a one-page website for the Hyde Discovery Process to help them launch their new educational program. Their sales were focused on reaching their current network, and they needed a site where a prospect could learn about the latest product and book a time for a sales call.
One-page websites are a simple, straightforward way to tell your brand story. If you don’t have a lot of content, don’t make people jump around to different pages of your site.
SchoolSquare is an EdTech company, and its site is typical for a small business or startup. They have four main pages and a blog.
For most small businesses, you should be able to explain the benefits of your product or service in 3-5 pages. Adding on a blog is an excellent way to increase search engine traffic to your site, and it gives you a platform to show off your expertise and thought leadership.
The non-profit StopHazing needed a website explaining its services and housed more information about its research and resources. The StopHazing website is medium-sized because it has sub-pages under their top-level pages.
Once you start having second-level pages, you need to make more decisions about how pages are organized. Also, you may want sidebar or dropdown navigation to access those sub-pages.
Large: Defend Our Health
The site for this non-profit shows how you’ll want to tailor your design as the amount of content grows. Spend some time looking around Defend Our Health’s website, and you’ll see how the layout changes as you get deeper into each of their campaigns. And there’s some other functionality like an interactive timeline showing their history and connection points to their blogs, donation tools, and action alerts.
To make your site more engaging, avoid having every page design feel the same. Adjusting the structure of your content makes it more readable and impactful.
The Maine Public Employees Retirement System website contains hundreds of pages, linked PDFs, and forms. A large part of this project was helping our client review, and better organize the vast amount of content. Then, we worked together to develop a site architecture that was easy to understand and navigate.
If you’re rebuilding a large, existing site, expect to spend significant time auditing the current content. It’s challenging to begin the design until everyone is on board with what pages, documents, and forms will be moved, edited, or deleted.