| Design Basics, Marketing, Web Design

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My hunch was right when I wrote two recent blog posts about the importance of good design to an effective web site. In previous blog posts, I wrote that more and more business owners and people from the general population are learning about design and the expectation of a well-designed web site is increasing. I also predicted that the most important web design trend of 2011 will be trust, which is often directly related to the quality of the web site design.

Now, my instinct has been backed up by a recent study that shows:

70% of consumers don’t trust websites with bad designs

Bad design can include many things. When people think about the look of a web site or the design of the web site they may initially think about the colors, the type size, the layout, graphics, etc. But the design also means how easy it is to use. Is the content well-organized and is the navigation intuitive?

Chris Winstanley, Head of Marketing at BaseKit, who created the study said:

A well considered website can dramatically add value to the business, especially if it provides customers with all the information they need to make a purchase. The research demonstrates that an unattractive site can detract from the effectiveness of a company and this lack of trust can seriously hit the business’ bottom line.

If your organization’s web site is making you cringe, you can bet that it’s affecting your business’ success.


  1. Sergiu | March 19, 2011 at 12:17 pm

    When I was looking for a host, a lot of people where directing me to bluehost, because I had wordpress as a cms and “everyone” uses there services. Because it didn;t inspire trust, I had to say no to there offer (even if the price of services offered where “approachable” the satisfaction wasn’t there). So I can relate to the study.

  2. Emily Brackett | March 21, 2011 at 2:11 pm

    Sergiu, thanks for stopping by. I think we can all think of at least one site that we abandoned because of lack of trust and poor design.

  3. TheKoolDots | March 19, 2011 at 2:53 pm

    Nice Post!

    We’re striving for simplicity in of design efforts. There are so many well designed website out there and you can get caught up in trying to compete with the better eye candy of these site rather the objective of the site.

    “Form Follows Function” is our focus!

    Thanks for the info,

  4. Zaria | July 16, 2011 at 2:09 pm

    I’m glad that someone finally found a study that reflects what we, as designers, already know. Many times, I’ve had to redesign a website because either a client or the previous designer failed to design the site according to the user’s needs.

    If you want to increase your site traffic, you don’t necessarily need an eye popping design, but you do need a clean, design.


  1. designfloat.com
  2. Study Shows: People Don’t Trust Badly Designed Websites | WebDevKungfu
  3. How to Build Trust for Your Product: 10 Tips | Traindom Blog
  4. How to Build Trust for Your Product: 10 Tips | ConversionXL
  5. Tweet-Parade (no.12 Mar 2011) | gonzoblog.nl

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