ScanPower website redesign wins award

March 11, 2024 | Agency News, B2B Marketing, Website Design and Redesign

Like this? Share it.
Visible Logic redesigned website for ScanPower which won a Gold AVA Digital Award

Visible Logic has recently launched a redesigned website for ScanPower, and we’re happy to report that the new website was selected for a Gold AVA Digital Award in the category of B2B website. 

ScanPower is a SaaS company that provides software that helps Amazon sellers simplify and scale their business. 

We helped ScanPower reach a new target market by designing a website that clearly communicated the benefits of the software, as well as clearly defined the different software plans available. 

2024 AVA Digital Awards Gold Winner: B2B Website 

ScanPower’s redesigned website was a Gold winner in the 2024 AVA Digital Awards, in the category of B2B Website. The AVA awards recognize the importance of digital arts, technology, and information in changing the way people communicate. 

Visible Logic’s redesign of the ScanPower website was recognized for the way design and messaging came together to create a clear and compelling SaaS website. 

Communicating value to a new market 

Visible Logic kicked off the website project with a website audit, as is standard for most of our projects. 

ScanPower was in the midst of pivoting to a new market of large, multi-warehouse sellers, and knew that their website did not attract this new market. 

Our audit focused on identifying opportunities to address this new audience’s pain points and communicate how ScanPower addresses those pain points. 

We also worked closely with ScanPower to change the structure of their software pricing to clearly reflect each of their target customers. 

Clear messaging and compelling design 

Before

before redesign

After

scan power website

We rewrote ScanPower’s website to ensure that it was attracting their new target audience, as well as clearly communicating the benefits of the ScanPower software. 

We updated their design with illustrations to clearly show how the software works to simplify and scale Amazon selling operations. 

In addition to the updated copy and design, we created a clear and compelling pricing page that made it easy for customers to self select the plan that works best for them. 

We have since gone on to develop and implement an ongoing marketing strategy for ScanPower.

Is your SaaS website not reaching the right audience? We can help. At Visible Logic, we take a holistic approach to website design and redesign that integrates clear copy, compelling design, and strategic web development. Talk to us to get started on your website redesign. 


Let’s Talk