SaaS SEO Case Study: Building AI Visibility Through Strategic Content for DAVO

September 21, 2026 | Case Studies and Our Work, SEO and Content Marketing

Helping DAVO by Avalara become a more visible and trusted resource in AI search

DAVO helps businesses automate sales tax from collection to filing and payment. But as search behavior began changing, visibility was no longer just about ranking in traditional search results.

DAVO needed to show up where business owners were increasingly looking for answers: AI-powered search experiences.

In this SaaS SEO case study, Visible Logic helped DAVO develop and execute a content strategy designed to improve visibility, strengthen authority, and make DAVO a more frequently cited resource in AI-generated answers.

Creating a strategy for AI visibility

Before the project began, DAVO had a strong product and clear expertise in sales tax automation software. The opportunity was to expand how that expertise showed up across search and AI platforms.

In September 2025, DAVO had:

• 83 AI mentions
• 70 citations
• 78 cited pages
• An estimated audience reach of 143,500

The goal was not simply to create more content.

The goal was to create the right content.

Visible Logic developed a strategy focused on helpful, accurate, and resource-driven content for business owners. The content needed to answer real questions about sales tax, compliance, point-of-sale systems, and the everyday challenges of managing a business.

Building content that goes beyond general answers

For DAVO, the content strategy needed to do more than increase visibility.

It needed to reinforce DAVO’s role as a helpful, knowledgeable resource in sales tax automation.

Sales tax can be confusing for business owners. They are often looking for answers that are practical, accurate, and easy to understand, especially when they are trying to manage compliance alongside the day-to-day demands of running a business.

Visible Logic helped DAVO refocus its content around the questions business owners were actually asking.

That meant going beyond broad explanations and creating content that addressed more specific, practical, and difficult questions about sales tax, compliance, point-of-sale systems, and business operations.

Every piece of content needed to support DAVO’s brand guidelines: helpful, resourceful, accurate, and approachable.

Optimizing and creating more than 70 pages

Visible Logic optimized and created more than 70 pages as part of the strategy.

The work included:

• Identifying content opportunities
• Researching complex sales tax topics
• Creating new resource-driven content
• Updating existing pages for accuracy and usefulness
• Improving content structure for search and AI visibility
• Aligning copy with DAVO’s brand voice
• Strengthening internal linking and topical relevance

The strategy was heavily focused on content, but not content for content’s sake.

Each page was created or optimized to help business owners find a useful answer and to help DAVO become a more visible, trusted source across both traditional search and AI-powered discovery.

Expanding DAVO’s reach in AI search

Within several months, DAVO saw significant growth in AI visibility.

By July 2026, DAVO had grown to:

• 107 AI mentions
• 2,800 citations
• 117 cited pages
• An estimated audience reach of 2.4 million

The biggest change was citation growth.

DAVO was not only appearing more often. Its content was being cited far more frequently, which indicated that AI platforms were finding DAVO’s content useful enough to reference in generated responses.

Increasing organic search visibility

The strategy also supported traditional organic search performance.

Over the same period, DAVO saw:

• A 250.5% increase in organic search visibility
• Organic traffic growth as high as 71%

This reinforced the value of creating content that serves both users and search systems.

By focusing on relevant topics, stronger content, and deeper answers, DAVO improved visibility across multiple discovery channels.

Results

From September 2025 to July 2026, DAVO’s visibility grew substantially:

Turning visibility into conversion

The growth in visibility also contributed to measurable business results. Organic conversions increased by 74%, while marketing-qualified leads from organic search increased by 32% year over year in the first half of 2026.

These results show that the work was not only increasing DAVO’s presence in search and AI platforms, but also helping drive more qualified prospects into the funnel.

“For any company considering working with Visible Logic, if you want an agency that shows up like a partner rather than a vendor, you’ve found it. They’re not waiting to be told what to do. They’re tracking what’s working and bringing ideas to me and my team.”

Chris Chan, Head of Marketing, DAVO by Avalara

For a closer look at DAVO’s full brand and digital evolution, explore our DAVO project page to see how Visible Logic has supported DAVO across SEO, AI visibility, UX, web design, A/B testing, branding, and more.

Making DAVO easier to find, cite, and trust

AI visibility is not built by accident.

It requires strong content, accurate information, clear structure, and a strategy rooted in what users actually need to know.

For DAVO, that meant creating content that helped business owners understand sales tax more clearly while strengthening DAVO’s position as a trusted resource in the category.

Visible Logic helped DAVO turn content into a stronger visibility engine across both traditional search and AI-powered discovery.

Want to improve your SaaS visibility in AI search?

As search continues to change, brands need content that can be found, understood, cited, and trusted.

Visible Logic helps companies develop content strategies that improve visibility across traditional search and emerging AI platforms. Our guide on how to improve SEO for SaaS companies explains how stronger SEO can also support AI visibility.

Schedule a consultation to learn how we can help your brand become easier to find and more useful to the audiences you want to reach.

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Schedule a call so we can learn about your project and provide a custom estimate.

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