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Slides and Recording from: Content Marketing for Tech Firms Webinar

Recently I presented a webinar: Content Marketing for Tech Firms and Other Niche or Specialized Products & Services. I have posted my slides with an embedded recording on slideshare.

Highlights of the webinar include:

  • Why content marketing works
  • Challenges in using content marketing in tech / specialized markets
  • Why it’s critical to make your messaging understandable
  • Thinking about the different audiences for your content
  • How to promote & segment your content
  • How to use content marketing to drive sales

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