Recording: Content Marketing For Tech
April 14, 2015 | Content Marketing
Slides and Recording from: Content Marketing for Tech Firms Webinar
Recently I presented a webinar: Content Marketing for Tech Firms and Other Niche or Specialized Products & Services. I have posted my slides with an embedded recording on slideshare.
Highlights of the webinar include:
- Why content marketing works
- Challenges in using content marketing in tech / specialized markets
- Why it’s critical to make your messaging understandable
- Thinking about the different audiences for your content
- How to promote & segment your content
- How to use content marketing to drive sales
