Recording: Content Marketing For Tech

Slides and Recording from: Content Marketing for Tech Firms Webinar

Recently I presented a webinar: Content Marketing for Tech Firms and Other Niche or Specialized Products & Services. I have posted my slides with an embedded recording on slideshare.

Highlights of the webinar include:

• Why content marketing works
• Challenges in using content marketing in tech / specialized markets
• Why it’s critical to make your messaging understandable
• Thinking about the different audiences for your content
• How to promote & segment your content
• How to use content marketing to drive sales