There are many ways to improve your brand, from minor design enhancements to completely rebranding.
Take a look at some of our favorite before-and-afters from rebranding projects where we helped clients: refresh, redesign, and rebrand.
Get some inspiration from seeing projects for software, manufacturing companies, consulting firms, trade associations, events and government agencies.
Refresh your brand: Keep what’s working and make it better
There are many benefits to connecting your new visual identity to the old. If you can retain the same colors or visual elements, you will lose less brand equity, and the transition will be more straightforward for your customers.
Refreshing is a good choice when your logo looks outdated or unprofessional, but you haven’t had any substantial changes to your business or the customers you serve. Creating a higher-quality logo will help your company or product look high quality.
Redesign your brand: New visuals better represent the same organization.
If your current brand identity looks outdated or unprofessional, it may be better to redo it completely. While there can be a benefit to trying to connect with your existing brand, you may see more value with a complete break.
Organizations trying to attract different customers or partners may need to rethink how they envision their brand. Redesigning your visual identity to better align with core brand traits will be worthwhile.
A significant redesign often leads to a new design for your website or other marketing materials to keep them all cohesive.
Rebranding: Rebuilding your brand from the ground up
Sometimes, you need more than just a visual change. It would be best if you had a new name, messaging, and an updated logo.
The amount of change in your brand is usually related to the significance of the difference in your business. If you’re pivoting to new products or a new business model, you may need a complete rebrand to be relevant to your new target market.
Is it time to rebrand?
Avoid 6 common mistakes and plan for a successful rebrand that grows your business.
Should you refresh, redesign, or rebrand?
There are many pros and cons to weigh as you decide whether to stick it out with your current brand or try to update it. These six questions that may help you evaluate your situation.