| Branding, Social Media

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If you’re using Facebook for business, should you keep your political views out of your timeline?


We are in the home stretch of the 2012 presidential elections. I think we all agree that things could be better with the economy and with the political inactivity in Washington. However, we do not agree on who would be the best candidate to to lead our country for the next four years. This is one of the most divisive times in our history.


This is also a time where some people are using Facebook more and more for business and for connecting with business associates. This includes using one’s personal Facebook account for business (in addition to business pages).

Based on this, I am surprised when people who use Facebook for business connections post political items in their timeline.


Your decision about what you talk about, and how you express it are both part of your brand. And when you broadcast your political views, you risk alienating your colleagues, clients and prospects.

What do you think?

I invite you to view the above video and provide your feedback in the comments.

Do you use your personal Facebook account to connect with business associates? Do you post any politics-related content to your Facebook personal (or company) page? What do you think when others do this?

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