Branding Changes to Make When Adding New Products

Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers.  It’s important not to overlook the impact a new product or service has […]

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Visible Logic’s Branding Expertise Reviewed on Clutch

At Visible Logic, we’re a branding and marketing agency that makes complex and unconventional businesses stand out. We provide brand consulting, design, web development, digital marketing, and content creation for B2B startups and tech-based products and services. With nearly 20 years of experience, we are experts in focusing messages, refining images, and developing creative and effective strategies to communicate.  We recently received reviews on Clutch that highlighted our excellence as […]

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Essential Elements for Your Software’s Website

After months — and perhaps even years — of developing your software or app, you’re finally ready to launch it. But the work isn’t done. You still need a website. Because, regardless of how innovative or invaluable your app or software may be, it won’t be successful without an effective website to help market, promote and sell it.  At Visible Logic, we’ve built several award-winning websites for successful software and […]

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Five ways to improve your professional services website

COVID-19 has made your business’ website more important than ever. Here’s how to make sure it’s up to the task. Because those in professional services sell their time instead of products, the COVID-19 pandemic has been especially devastating. How do you find leads if you can’t network or go to conferences? How do you provide a client with expertise if you can’t meet in person? What are you supposed to […]

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