How to Properly Set up Google Analytics

Setting up Google Analytics will allow you to start collecting valuable data from your website. A free service offered by Google, Analytics will show insights into a website’s traffic and what actions the users are taking while navigating around the web pages.  Creation The first step is to create your account and login simply. Following this link, you will be able to create your account by clicking “Start for free,” […]

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Five Reasons to Rebrand Your Business

“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces.  There’s no question that rebranding your business is challenging. Rebrands take hard work, […]

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Website Redesign: MainePERS

The Maine Public Employees Retirement System (MainePERS) helps public employees prepare for retirement. After a new logo was designed by Visible Logic, their website needed an upgrade too. But the site needed more than just a new look. Here are the four most impactful improvements we made to improve the site. Before After Design Updates The old MainePERS site design was extremely dated-looking, using drop shadows, outdated graphics, and poor […]

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Case Study: Maine Marathon Rebrand

This post was updated in October 2023. Maine Marathon sees record breaking field in 2023 About our client The Maine Marathon is the largest annual event of the Maine Track Club. In 2017, entering its 26th year, a new race director took over and was eager to update the brand. The event donates over $100,000 to Maine charities each year, and they wanted to increase their charitable giving by boosting […]

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Branding Changes to Make When Adding New Products

Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers.  It’s important not to overlook the impact a new product or service has […]

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