Bring Some Quality to your Web Site
“85% of people believe the quality of a business owner’s website is an important factor in earning the consumer’s trust.” —Nielsen//NetRatings, 2007 Obviously, quality is an important element to infuse into your web site. But what exactly determines quality? What is high quality? This is a tougher question to answer than may be initially thought. After working for years with clients who hold little or no design training, I’m amazed […]
Read More...A Recession is the Perfect Time to Start a Business
Seems like we’re in a recession. We’ve probably been in it for longer than we realize and may stay in this down cycle for longer than any of us would prefer. But we’ve gone through it before, and the economy will grow again. The story of Visible Logic It was during the last recession of 2001 that I started Visible Logic. In the summer of 2001 I was working at […]
Read More...The Emotional Rollercoaster of a Web Site Launch
It seems that every web site launch—whether it’s a brand new site, a redesign, a blog launch or just adding new sections, content or features—goes through the very emotional, but somewhat predictable series of ups & downs. Getting beyond denial As with most self-improvement projects, we often have to sink really low before we decide to make a change for a better. This is often the case with web sites […]
Read More...4 Branding Tips for Solopreneurs
If you’re really ready to start your business consider these four branding tips: 1. Consider a name other than your own. Many people starting their own businesses are setting up one-person consulting companies. In this context they will be getting most of their work based on their own reputations. In fact, they may even get work from their previous employers. However, it’s best to start thinking of your business as […]
Read More...Use Your Microsoft Word Docs To Build your Brand
Your brand should be apparent in as many places as possible. Considering that most businesses frequently use Microsoft Word to write proposals, reports, estimates, memos etc. You need to make sure that your Word files are continuing your brand as much as possible. Electronic Letterhead Template When you have your letterhead designed, also have an electronic version developed. This will put the graphic elements (logo, contact information, company name, etc.) […]
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