The Power of Color in Branding

Most companies have a “corporate color” or color palette. This is generally the color or colors used in the logo. The designer usually picks a Pantone (PMS) color, and also selects CMYK and RGB equivalents. But why stop with just a splash of color on your logo? Consider using more color to create an impact beyond the logo. A classic example: Tiffany & Co Blue Box Tiffany & Co introduced […]

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The Farm Report: Markets Are Up!

I read with pleasure that small specialty farms are a growing business in Maine. There were three reasons this story interested me: first I’m a foodie; secondly, any business news that’s upbeat is welcome; and finally, I thought there were good lessons for all types of small business owners. Highlights of the report The story I read in the Portland Press Herald was a re-cap of The U.S. Department of […]

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All Hail Georgia

The font that is. If you haven’t noticed, it’s the hip new font on the block. Suddenly designers have a serif typeface option that is actually decent. The traditional serif / sans serif split As designers we are all schooled in the traditions of typesetting, and by this I mean print-based typesetting. In design school or in our early career we learn that serif faces are more readable for long […]

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Bring Some Quality to your Web Site

“85% of people believe the quality of a business owner’s website is an important factor in earning the consumer’s trust.” —Nielsen//NetRatings, 2007 Obviously, quality is an important element to infuse into your web site. But what exactly determines quality? What is high quality? This is a tougher question to answer than may be initially thought. After working for years with clients who hold little or no design training, I’m amazed […]

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A Recession is the Perfect Time to Start a Business

Seems like we’re in a recession. We’ve probably been in it for longer than we realize and may stay in this down cycle for longer than any of us would prefer. But we’ve gone through it before, and the economy will grow again. The story of Visible Logic It was during the last recession of 2001 that I started Visible Logic. In the summer of 2001 I was working at […]

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