Email Marketing Proven to Build Loyalty

A recent study shows that permission-based email campaigns overwhelmingly have a positive influence on consumer behavior. The study of 1517 consumers, completed by marketing agency Epsilon, showed that 57% of consumers feel they have a more positive impression of companies when they receive email from them. In addition, email builds consumer loyalty, increases purchasing both on- and off-line, and generates a positive impression of the sending company. Highlights of the […]

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Starting a Blog: Tips Based on 60 Days of Blogging

It has been an interesting journey starting this blog. I actually have previously helped a few of my client’s with their own blogs, but this is a first for me personally. I thought I’d share my thoughts and tips now that I am at day 60 of running the blog. Start with a soft launch A soft launch means that you are using the blog tools and adding content, but […]

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Good Design vs. Good Branding: Tropicana Case Study

You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions. The design changes For years, Tropicana used their image of the straw in the orange to suggest a fresh-from-the-orchard taste. That image was backed up by a […]

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Micro Firms and Start-Ups Essential to Economy

I found some interesting data that finally supports what many of us have been thinking: that solopreneurs and very small businesses are accounting for much of the job creation in the U.S. According to new data from the Kauffman Foundation and the US Census Bureau, as highlighted in Inc. Magazine, firms with one to four employees have accounted for an average of 20 percent of new jobs each year from […]

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The Power of Color in Branding

Most companies have a “corporate color” or color palette. This is generally the color or colors used in the logo. The designer usually picks a Pantone (PMS) color, and also selects CMYK and RGB equivalents. But why stop with just a splash of color on your logo? Consider using more color to create an impact beyond the logo. A classic example: Tiffany & Co Blue Box Tiffany & Co introduced […]

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