5 Tips for Working with Fonts
Most small business owners find themselves creating their own proposals, presentations, reports and memos. They don’t have the time or the money to have a designer available to create everything. Here are few tips to use fonts wisely so your materials still look professional. Limit the number of fonts. That long list of typefaces that comes up when you go to choose a font can be mesmerizing. However, stick to […]
Read More...Naming your Business to Attract the Right Clients
One of the most exciting parts of starting a business is coming up with a name. The name becomes central to the brand and can help you define your target audience. The Senior Citizen Barber Shop I read a fun story about the local Senior Citizen Barber Shop and how it got it’s name. The full story is in the Portland Press Herald and below are the key passages: Q: […]
Read More...Email Marketing Proven to Build Loyalty
A recent study shows that permission-based email campaigns overwhelmingly have a positive influence on consumer behavior. The study of 1517 consumers, completed by marketing agency Epsilon, showed that 57% of consumers feel they have a more positive impression of companies when they receive email from them. In addition, email builds consumer loyalty, increases purchasing both on- and off-line, and generates a positive impression of the sending company. Highlights of the […]
Read More...Starting a Blog: Tips Based on 60 Days of Blogging
It has been an interesting journey starting this blog. I actually have previously helped a few of my client’s with their own blogs, but this is a first for me personally. I thought I’d share my thoughts and tips now that I am at day 60 of running the blog. Start with a soft launch A soft launch means that you are using the blog tools and adding content, but […]
Read More...Good Design vs. Good Branding: Tropicana Case Study
You’ve probably heard by now that Tropicana redesigned their orange juice cartons, but then received so much negative feedback they’ve decided to revert to their old design. This is an example of how design in a vacuum can lead to terrible branding decisions. The design changes For years, Tropicana used their image of the straw in the orange to suggest a fresh-from-the-orchard taste. That image was backed up by a […]
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